We partner with large corporations and mid-sized companies to improve customer experience, reduce operating costs, and increase quality of service. We do it with content.
Aligning content across an organization.
Creating better content more easily and efficiently.
Planning online content that's strategic and successful.
“CSI gives us the analytical approach to content strategy we’re looking for. ”
“I like CSI’s approach of getting an understanding, from a stakeholder perspective, of what was working and what wasn't.”
“Working with the team at Content Strategy Inc has been a transformational experience for the David Suzuki Foundation. Their clear direction and leadership has aligned our internal teams. We’ve come away with a plan that feels achievable for stewarding content through its entire life cycle and we’re learning how to truly focus on what our audience wants.”
“You went above and beyond our expectations for this project. Everything from how quickly you worked with our team to start the project, to the collaborative approach you used with our team, the workshops and training/mentoring that occurred, and of course the impressive deliverables that will enable our organization to make the changes required to be more competitive as a tourism destination.”
“I had the pleasure of working with the CSI Inc team as my team and I start on our content strategy journey. Their practical, collaborative and supportive approach really helped bring everyone along in our understanding of content and supported us as we discovered the incredible opportunity we have to deliver better results for our company through content.”
We’re experts with a diverse range of backgrounds and skills across every area of content strategy. But we’re all passionate about one thing: using content to transform businesses.Meet the team
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.Read more
Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.Read more