We partner with large corporations and mid-sized companies to improve customer experience, reduce operating costs, and increase quality of service. We do it with content.
Aligning content across an organization.
Creating better content more easily and efficiently.
Planning online content that's strategic and successful.
“I had the pleasure of working with the CSI Inc team as my team and I start on our content strategy journey. Their practical, collaborative and supportive approach really helped bring everyone along in our understanding of content and supported us as we discovered the incredible opportunity we have to deliver better results for our company through content.”
“I like CSI’s approach of getting an understanding, from a stakeholder perspective, of what was working and what wasn't.”
“You went above and beyond our expectations for this project. Everything from how quickly you worked with our team to start the project, to the collaborative approach you used with our team, the workshops and training/mentoring that occurred, and of course the impressive deliverables that will enable our organization to make the changes required to be more competitive as a tourism destination.”
“CSI gives us the analytical approach to content strategy we’re looking for. ”
“Working with the team at Content Strategy Inc has been a transformational experience for the David Suzuki Foundation. Their clear direction and leadership has aligned our internal teams. We’ve come away with a plan that feels achievable for stewarding content through its entire life cycle and we’re learning how to truly focus on what our audience wants.”
We’re experts with a diverse range of backgrounds and skills across every area of content strategy. But we’re all passionate about one thing: using content to transform businesses.Meet the team
Messaging can help to move prospective customers through a targeted customer journey by meeting them where they are and then guiding them to make decisions and feel good about those decisions. People make decisions both emotionally and intellectually, and you want a mix of messages that appeal to both of these decision-making needs as people move through the customer journey.Read more
Once you have personas for your major customer segments, you can create customer journeys for them. Go back to the interviews and online survey responses and gather your data as a start. Some content elements are quite straightforward, while others will require some creative thinking and extrapolating.Read more