We change the way you think about content.

Content strategy is not just about content.

It’s about aligning people, processes, and technologies. It’s about understanding your business goals and your customer needs. It’s about recognizing where you are, and where you need to be. And then using content to get there, one step at a time.

Services

We provide comprehensive content strategy services to large organizations that have complex content problems. We take on specific projects and provide ongoing content strategy services.

Content specialties:
  • Evaluation and assessment
  • Metrics and measurement
  • Process and governance
  • Organization and structure
  • Workshops and training
Project focus:
  • Website content strategy
  • Enterprise content strategy
  • Cross-channel content strategy
  • Intranet content strategy
  • CMS integration
Ongoing services:
  • Content testing and review
  • Content process management
  • Workshops and training
  • Strategic copywriting

Select Clients

We work with large companies and leading agencies around the world. Our team has recently worked with:

  • samsung
  • wellsFargo
  • braintraffic

Samsung KNOX content strategy

Project type:
Website content strategy

Duration:
June 2013 – December 2013

Strategic Direction:

  • Content evaluation and assessment
  • Content organization and structure
  • Content metrics and measurement
  • Content process and governance
  • Workshops and training
  • Strategic copywriting

Melissa and Kathy from Content Strategy Inc. are experienced, insightful and visionary. Not only do they provide content industry expertise at an agency level, but they are skilled communicators that are committed to delivering to our business needs.

Jonathan Sharp
Director of Business Programs & Strategy

Wells Fargo Retirement Content Strategy

In partnership with:
Brain Traffic

Project type:
Enterprise content strategy

Duration:
November 2012 – June 2013

Services provided:

  • Content evaluation and assessment
  • Content strategy vision
  • Content as customer experience
  • Content organization and structure
  • Content metrics and measurement
  • Content process and governance
  • Workshops and training

Brain Traffic Content Strategy Services

Clients:

  • University of Minnesota
  • Wells Fargo
  • CFA Institute
  • American Osteopathic Association

Duration:
November 2012 – ongoing

Services Provided

  • Content strategy vision
  • Content planning
  • Content as customer experience
  • Content organization and structure
  • Content metrics and measurement
  • Content process and governance
  • Workshops and training

Kathy and Melissa partnered with Brain Traffic on a complex project involving multiple stakeholders in locations across the US. Their expert content strategy skills, unwavering professionalism, and diplomatic leadership carried the project through to success. We look forward to partnering with them on many future projects to come.

Kristina Halvorson
CEO Brain Traffic, Author of Content Strategy for the Web

You're Not Alone

Every project and every client is truly different. But, for the most part, you’re probably not as different as you think. You don’t have enough time or resources. You’re not prepared for the present, let alone the future. You don’t use technology to your advantage, and you have too little control over too much content.

Corporate mergers rarely plan for consolidating content and creating a consistent voice. New content management systems are often purchased without considering content requirements or workflow. Content is written by different people in different departments in different ways. And then there’s compliance.

It’s why we’re here.

Leadership Team

Melissa and Kathy founded Content Strategy Incorporated in 2013 to bring together the right mix of skill-sets and experience to solve complex content problems, from vision to execution. We carefully assess each project and client, and assign the right team and resources to get outstanding results.

We’re committed to growing the content strategy community and actively mentor and train upcoming talent.

  • melissa3
  • kathy3

Melissa Breker, Co-Founder

Specialty: Business Development & Client Engagement

As a founding partner, Melissa manages business development and client engagement to secure our position in local and international markets. She builds strong client relationships through communication and collaboration. Melissa has over 10 years of experience leading marketing, content strategy, and social media projects for agencies and large corporations. She teaches Content Strategy, Usability, and Information Architecture at Langara College and has a degree in International Business from Griffith University. She's passionate about connecting people and making a difference through content strategy.

T 604 619 7743 (Pacific)
E melissa@contentstrategyinc.com
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Kathy Wagner, Co-Founder

Specialty: Business and Project Strategy

As a founding partner, Kathy is responsible for business strategy for our agency and project strategy for our clients. She identifies opportunities and plans practical transformations through creative and analytical problem solving. Kathy has over 10 years of experience leading content strategy, technical communication, and customer experience research projects for global organizations. She has taught communication and project management courses at SFU, VCC, and BCIT and co-organizes Vancouver’s Content Strategy meetup group.

T 604 349 3292 (Pacific)
E kathy@contentstrategyinc.com
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Join Our Team

We’re currently looking for content strategists of all experience levels and areas of expertise. If you’ve got aptitude and interest, we’ll train you. If you’ve got piles of experience, you’ll lead projects and train newbies. And everyone here collaborates and contributes. It’s kind of like, a team.

View current job openings >

Join Our Conversation

Recent blog posts

Content Authoring and Governance Models

The content authoring and governance model you choose has tremendous impact on content development processes and the quality and efficiency of content development. Read More

Content compliance: How to get your content approved sooner

Web content creation is often reactionary. We hear:

  • There’s a last-minute request.
  • Information and assets aren’t being shared across teams and departments.

    • Read More

Is the future of content well written?

Businesses are finally starting to understand the value of content. They understand it needs to be relevant to the audience. They certainly know it needs to engage and convert. Read More

How to Improve your Content via Web Analytics

Use these tips to improve your content with data from your web analytics.

 

Web Analytics for Content

How to Design Content Modules

In my last post, I talked about why and how to use content modules. In this post, I’ll talk about the four steps to designing content modules from content perspective. Read More

Events

Diagnosing & Solving Content Problems: ICC Presentation

Kathy & Theresa at ICC, by Charlie Southwell

Pictured above is a real-life drawing of Theresa Putkey and I presenting our talk, Diagnosing and Solving Content Problems, at the Intelligent Content Conference, 2014. Read More

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