We partner with large corporations and mid-sized companies to improve customer experience, reduce operating costs, and increase quality of service. We do it with content.
Aligning content across an organization.
Creating better content more easily and efficiently.
Planning online content that's strategic and successful.
“I like CSI’s approach of getting an understanding, from a stakeholder perspective, of what was working and what wasn't.”
“Working with the team at Content Strategy Inc has been a transformational experience for the David Suzuki Foundation. Their clear direction and leadership has aligned our internal teams. We’ve come away with a plan that feels achievable for stewarding content through its entire life cycle and we’re learning how to truly focus on what our audience wants.”
“CSI gives us the analytical approach to content strategy we’re looking for. ”
We’re experts with a diverse range of backgrounds and skills across every area of content strategy. But we’re all passionate about one thing: using content to transform businesses.Meet the team
I grew up in Edmonton, partly. Most of my time at elementary school was spent collecting hockey cards and cheering for the Oilers. That was in the dynasty days when Gretzky, Kurri, and Messier were all there and Stanley Cup victories were a regular occurence.Read more
Lure content: enticing but unwise We recently had a client who referred to their glossy marketing content as lure content. Large enticing photos, minimal text, clear calls to action. Content designed to get people to bite so they can be reeled in. I have a big problem with the whole concept of lure content.Read more