We change the way you think about content.
Content strategy is not just about content.
It’s about aligning people, processes, and technologies. It’s about understanding your business goals and your customer needs. It’s about recognizing where you are, and where you need to be. And then using content to get there, one step at a time.
Services
We provide comprehensive content strategy services to large organizations that have complex content problems. We take on specific projects and provide ongoing content strategy services.
Content specialties:
- Evaluation and assessment
- Metrics and measurement
- Process and governance
- Organization and structure
- Workshops and training
Project focus:
- Website content strategy
- Enterprise content strategy
- Cross-channel content strategy
- Intranet content strategy
- CMS integration
Ongoing services:
- Content testing and review
- Content process management
- Workshops and training
- Strategic copywriting
Select Clients
We work with large companies and leading agencies around the world. Our team has recently worked with:
Wells Fargo Retirement Content Strategy
In partnership with:
Brain Traffic
Project type:
Enterprise content strategy
Duration:
November 2012 – June 2013
Services provided:
- Content evaluation and assessment
- Content strategy vision
- Content as customer experience
- Content organization and structure
- Content metrics and measurement
- Content process and governance
- Workshops and training
Samsung KNOX content strategy
Project type:
Website content strategy
Duration:
June 2013 – December 2013
Strategic Direction:
- Content evaluation and assessment
- Content organization and structure
- Content metrics and measurement
- Content process and governance
- Workshops and training
- Strategic copywriting
Melissa and Kathy from Content Strategy Inc. are experienced, insightful and visionary. Not only do they provide content industry expertise at an agency level, but they are skilled communicators that are committed to delivering to our business needs.
Jonathan Sharp
Director of Business Programs & Strategy
City of Nanaimo content strategy
Project type:
Website content strategy
Duration:
January 2014 – April 2014
Strategic Direction:
- Content evaluation and assessment
- Content organization and structure
- Content process and governance
BC Hydro content strategy
Project type:
Website content strategy
Duration:
January 2014 – on-going
Strategic Direction:
- Content evaluation and assessment
- Content organization and structure
Working with Content Strategy Inc. was a fantastic experience. They led us through reworking a significant portion of our website, developing a strategic framework that we can take forward and use in other projects.
The process was very clear and they were always very responsive and timely with deliverables. The end product has helped us through content development and approvals in a fraction of the time that it would normally take.
We'll definitely be working with them again.
Chelsea Watt
Digital Communication Specialist
Brain Traffic Content Strategy Services
Clients:
- University of Minnesota
- Wells Fargo
- CFA Institute
- American Osteopathic Association
Duration:
November 2012 – ongoing
Services Provided
- Content strategy vision
- Content planning
- Content as customer experience
- Content organization and structure
- Content metrics and measurement
- Content process and governance
- Workshops and training
Kathy and Melissa partnered with Brain Traffic on a complex project involving multiple stakeholders in locations across the US. Their expert content strategy skills, unwavering professionalism, and diplomatic leadership carried the project through to success. We look forward to partnering with them on many future projects to come.
Kristina Halvorson
CEO Brain Traffic, Author of Content Strategy for the Web
You're Not Alone
Every project and every client is truly different. But, for the most part, you’re probably not as different as you think. You don’t have enough time or resources. You’re not prepared for the present, let alone the future. You don’t use technology to your advantage, and you have too little control over too much content.
Corporate mergers rarely plan for consolidating content and creating a consistent voice. New content management systems are often purchased without considering content requirements or workflow. Content is written by different people in different departments in different ways. And then there’s compliance.
It’s why we’re here.
Leadership Team
Melissa and Kathy founded Content Strategy Incorporated in 2013 to bring together the right mix of skill-sets and experience to solve complex content problems, from vision to execution. We carefully assess each project and client, and assign the right team and resources to get outstanding results.
We’re committed to growing the content strategy community and actively mentor and train upcoming talent.
Melissa Breker, Co-Founder
Specialty: Business Development & Client Engagement
T 604 619 7743 (Pacific)
E melissa@contentstrategyinc.com
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Kathy Wagner, Co-Founder
Specialty: Business and Project Strategy
T 604 349 3292 (Pacific)
E kathy@contentstrategyinc.com
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Join Our Team
We’re currently looking for content strategists of all experience levels and areas of expertise. If you’ve got aptitude and interest, we’ll train you. If you’ve got piles of experience, you’ll lead projects and train newbies. And everyone here collaborates and contributes. It’s kind of like, a team.