We partner with large corporations and mid-sized companies to improve customer experience, reduce operating costs, and increase quality of service. We do it with content.
Aligning content across an organization.
Creating better content more easily and efficiently.
Planning online content that's strategic and successful.
“I had the pleasure of working with the CSI Inc team as my team and I start on our content strategy journey. Their practical, collaborative and supportive approach really helped bring everyone along in our understanding of content and supported us as we discovered the incredible opportunity we have to deliver better results for our company through content.”
“You went above and beyond our expectations for this project. Everything from how quickly you worked with our team to start the project, to the collaborative approach you used with our team, the workshops and training/mentoring that occurred, and of course the impressive deliverables that will enable our organization to make the changes required to be more competitive as a tourism destination.”
“CSI gives us the analytical approach to content strategy we’re looking for. ”
“Working with the team at Content Strategy Inc has been a transformational experience for the David Suzuki Foundation. Their clear direction and leadership has aligned our internal teams. We’ve come away with a plan that feels achievable for stewarding content through its entire life cycle and we’re learning how to truly focus on what our audience wants.”
“I like CSI’s approach of getting an understanding, from a stakeholder perspective, of what was working and what wasn't.”
We’re experts with a diverse range of backgrounds and skills across every area of content strategy. But we’re all passionate about one thing: using content to transform businesses.Meet the team
In the first stage of the content lifecycle, content teams determine how content can drive business goals. This includes a clear understanding of the goals of your company, awareness of audience needs, and – importantly – a whiteboard full of content ideas.
While it may be easier to come up with company-focused topics, content teams should really be trying to create content for audiences. What do your customers or clients care about? What do they want to know?
When you clearly define and communicate success metrics, you can help everyone work towards a common goal, ensure that content goals support your larger strategic objectives, and feel confident that your content will continue to evolve towards being a significant and impactful asset for your company.Read more