Articles

Authoring and governance models: Finding a balance

  • ByTeam CSI
  • |
  • Jan 29 2018
Categories: |Ideas
Authoring and governance models: Finding a balance Photo by Jeremy Thomas on Unsplash

Who’s responsible for your content?

Terms like authoring model and governance model can sound a bit intimidating. But really, they just refer to who’s responsible for creating content and making content decisions within a company.

It’s really important to understand what the options are so you know what method you’re using, and you can decide if it’s really what’s best for your company. Why? Because the content authoring and governance models you choose have tremendous impact on content development processes and the resulting quality of your content.

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Content leaders: Manager, strategist, or practitioner?

  • ByKathy Wagner
  • |
  • Aug 1 2017
Categories: |Ideas
Content leaders: Manager, strategist, or practitioner?

What kind of content leader does your company need?

In a job interview for a mid-level position, I was once asked “When you move into a senior role, do you see yourself as a strategist, a manager, or a practitioner?” Until that moment, I hadn’t realized that there are different paths that people can take to grow their skills and build their career.

Now, when I’m working with large organizations to help them articulate and hire senior-level content positions, I often come back to a variation of that question: Does your company require a strategist, a manager, or a practitioner?

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The content strategy conversation is skewed, and that’s a problem

  • ByKathy Wagner
  • |
  • Jul 31 2017
Categories: |Ideas
Topics: |Kathy Wagner
The content strategy conversation is skewed, and that’s a problem Photo credit: Smabs Sputzer

A problem of perspective

People are having a lot of exciting discussions about content strategy these days. Technology companies are advancing the conversation about product and UX content strategy. Agencies and consultancies (ours included) share advice, tools, and case studies to keep companies competitive in today’s digital, content-rich environment. There are great things happening and forward momentum, so what’s the problem?

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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