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I spend a lot of my time explaining to clients how content strategy is not a project, but an approach and a discipline. And yet, for most organizations, the way the work gets done is through projects. When you’re thinking about where to spend your content strategy time and money, and where you’re likely to see a meaningful return on your investment, it’s important to understand that not all kinds of projects are the same.
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Who’s responsible for your content?
Terms like authoring model and governance model can sound a bit intimidating. But really, they just refer to who’s responsible for creating content and making content decisions within a company.
It’s really important to understand what the options are so you know what method you’re using, and you can decide if it’s really what’s best for your company. Why? Because the content authoring and governance models you choose have tremendous impact on content development processes and the resulting quality of your content.
What kind of content leader does your company need?
In a job interview for a mid-level position, I was once asked “When you move into a senior role, do you see yourself as a strategist, a manager, or a practitioner?” Until that moment, I hadn’t realized that there are different paths that people can take to grow their skills and build their career.
Now, when I’m working with large organizations to help them articulate and hire senior-level content positions, I often come back to a variation of that question: Does your company require a strategist, a manager, or a practitioner?