Articles

Let’s put some strategy into our content strategy!

It’s kind of ironic that there’s often very little strategy in what many people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times. But a strategy needs to identify problems and solutions, provide a guiding vision, and outline how an organization will achieve that vision. A content strategy simply does the same thing but uses content and content practices to achieve the vision.

5 “KonMari” tactics to avoid when tidying your content

Marie Kondo is the world’s latest answer to effective, efficient tidying. Last week, I reviewed some of the many ways that her unique KonMari method of tidying and decluttering works brilliantly for content. But she clearly needs to spend more time cleaning out the content closets of large organizations, because some of her tactics just don’t transfer over.

Here are five of Kondo’s tidying tactics that you should avoid when cleaning up your content.

5 ways to “KonMari” your content

Marie Kondo’s new series on Netflix, Tidying Up with Marie Kondo, has just been released and her unique approach, called the KonMari method, is inspiring people everywhere to declutter their homes. I remember when her book, The Life-Changing Magic of Tidying Up, came out in 2014 and was all the rage. I admit I was part of the craze and followed her guidance (for the most part) in a huge decluttering effort. And I’ve been very successful in keeping my home clutter-free since then. With her new series bringing her into our homes and hearts once again, I started wondering: Can Kondo’s decluttering tactics be applied just as effectively to content?