Articles

Servus Credit Union project wrap report

  • ByBlaine Kyllo
  • |
  • Apr 24 2017
Categories: |News

I grew up in Edmonton, partly. Most of my time at elementary school was spent collecting hockey cards and cheering for the Oilers. That was in the dynasty days when Gretzky, Kurri, and Messier were all there and Stanley Cup victories were a regular occurence.

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Changing your mindset: Replacing lure content with discovery content

  • ByKathy Wagner
  • |
  • Apr 14 2017
Categories: |News |Ideas
Changing your mindset: Replacing lure content with discovery content

Lure content: enticing but unwise

We recently had a client who referred to their glossy marketing content as lure content. Large enticing photos, minimal text, clear calls to action. Content designed to get people to bite so they can be reeled in. I have a big problem with the whole concept of lure content.

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CSI Talks Content Strategy on Lessons Learned in Marketing Podcast

  • ByTeam CSI
  • |
  • Apr 13 2017
Categories: |News
Topics: |Kathy Wagner |News

Sharing Lessons in Content Strategy

Kathy Wagner is thrilled to be a guest on this week’s Lessons Learned in Marketing podcast with David Bellerive and Phoenix Group! Thanks, David, for the invite and great experience!

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TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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