![Process to the people: How governance can power content teams [Slides]](http://www.contentstrategyinc.com/wp-content/uploads/lennon-e1510937865614.jpg)
Content leaders know how important it is to manage content through its lifecycle. If you’re on the ball and your content team is streamlined and efficient, you’ll do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, has a shared understanding of the work being done.
Web Summit 2017
For me, Web Summit was a mixed bag. With 20-minute sessions scattered throughout four large trade-show-style pavilions and one large arena, and hundreds of vendors competing for precious moments of your time, it seemed targeted to people with short attention spans who liked to network. Most of the sessions I attended reinforced what we already know in our industry: audience comes first, do your homework, have a strategy, choose quality over quantity, and be prepared to quickly pivot and adapt.
Even before Web Summit officially opened, they dished up some inspiring speakers with surprisingly human perspectives. In the 1.5 hour opening event, I was expecting to hear about the limitless possibilities of future technologies, but the main theme of the evening was about meeting the challenges and responsibilities of ensuring that technology improves humanity rather than damages it.