We may be experts at content strategy, but that doesn’t mean we know how to launch a new content strategy product. That’s why we’ve brought in Shelley Voyer, with over 15 years of business and market development experience, to take on the role of CAaP product manager.
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Our work at Content Strategy Inc (CSI) has always been methodology based. We describe our process as a mix of science and art: a research-based, creative collaboration. Now, we’re excited to be able to share our approach with others, through the Content Assess and Progress (CAaP) methodology.
I sat down with CSI’s Founder, Kathy Wagner, and talked to her about CAaP and what content teams can look forward to.
We’re so pleased to announce that Kathy will be speaking at Confab 2018 in Minneapolis this May 21 – 23.
Kathy’s breakout session will help you home in on the specific aspects of your content or content practices that will have the biggest impact on your organization. She’ll also show you which content strategy tools and resources to use to improve your high-priority content areas.