Articles

Discovery for intranet content strategy

  • ByTeam CSI
  • |
  • Nov 5 2018
Categories: |Toolbox
Topics: |intranets |How-to
Discovery for intranet content strategy Photo by David Travis on Unsplash

Intranet content strategy initiatives: Common themes

We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.

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Use our content strategy roadmap to implement your content strategy

  • ByTeam CSI
  • |
  • Jul 25 2018
Categories: |Toolbox
Use our content strategy roadmap to implement your content strategy Photo by delfi de la Rua on Unsplash

How do you make sure your content strategy is implemented successfully?

There can feel like a real gap between the successful development of a content strategy and its implementation.

Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. There might be several teams to wrangle, new processes to implement, and new standards and guidelines to share and adhere to.

One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.

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Evidence-based content decisions: Combining audience research with best practices

  • ByTeam CSI
  • |
  • Jul 4 2018
Categories: |Toolbox
Evidence-based content decisions: Combining audience research with best practices Photo by Aaron Burden on Unsplash

Audience research + best practices

If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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