Articles

Use our content strategy roadmap to implement your content strategy

  • ByTeam CSI
  • |
  • Jul 25 2018
Categories: |Toolbox
Use our content strategy roadmap to implement your content strategy Photo by delfi de la Rua on Unsplash

How do you make sure your content strategy is implemented successfully?

There can feel like a real gap between the successful development of a content strategy and its implementation.

Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. There might be several teams to wrangle, new processes to implement, and new standards and guidelines to share and adhere to.

One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.

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Evidence-based content decisions: Combining audience research with best practices

  • ByTeam CSI
  • |
  • Jul 4 2018
Categories: |Toolbox
Evidence-based content decisions: Combining audience research with best practices Photo by Aaron Burden on Unsplash

Audience research + best practices

If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.

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You can’t delete that! How to deal with regulatory content

  • ByTeam CSI
  • |
  • May 2 2018
Categories: |Toolbox
You can’t delete that! How to deal with regulatory content Photo by Roman Kraft on Unsplash

When you hit the regulatory roadblock…

Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website.

“Oh, that’s regulatory stuff. We need that.”

“No, you can’t take that off. It’s legally required.”

And certainly, there are some types of content that will need to stay. Your organization may be required to keep any of the following information online, at least temporarily:

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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