Use decision trees to help with content decisions
Decision trees support decision-making by clearly laying out the questions that should be asked about content, and presenting the array of responses and consequences.
This can be a really effective tool if your content team finds itself in these situations:
Turn your data into stories with personas and scenarios
Audience findings aren’t useful if they’re filed away on someone’s hard drive. Gathering content insights is just the beginning. It’s time to take the next step and start building out tools for your content team.
Personas are a great place to start. They’re fictional archetypes that represent your company’s distinct customer groups. These customer groups would have surfaced and been confirmed during your audience research.