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How do you make sure your content strategy is implemented successfully?
There can feel like a real gap between the successful development of a content strategy and its implementation.
Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. There might be several teams to wrangle, new processes to implement, and new standards and guidelines to share and adhere to.
One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.
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Audience research + best practices
If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.
Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.
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When you hit the regulatory roadblock…
Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website.
“Oh, that’s regulatory stuff. We need that.”
“No, you can’t take that off. It’s legally required.”
And certainly, there are some types of content that will need to stay. Your organization may be required to keep any of the following information online, at least temporarily: