Turn your data into stories with personas and scenarios
Audience findings aren’t useful if they’re filed away on someone’s hard drive. Gathering content insights is just the beginning. It’s time to take the next step and start building out tools for your content team.
Personas are a great place to start. They’re fictional archetypes that represent your company’s distinct customer groups. These customer groups would have surfaced and been confirmed during your audience research.
Test hypotheses and get the numbers with quantitative research
Online surveys are a great method for measuring attitudes or behaviours around content. They’re ideal for putting numbers behind the content insights you gathered during audience interviews.
Start with in-person, qualitative research
Start your audience research journey with a qualitative method. Speak to a sample of your audience in person to gather insights on their content experiences, attitudes, wants, and needs. Make sure you begin with a blank slate. This is your chance to uncover insights you might never have thought of – not to confirm your own theories.