Articles

From research to content tools: Personas and scenarios

  • ByTeam CSI
  • |
  • May 29 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Turn your data into stories with personas and scenarios

Audience findings aren’t useful if they’re filed away on someone’s hard drive. Gathering content insights is just the beginning. It’s time to take the next step and start building out tools for your content team.

Personas are a great place to start. They’re fictional archetypes that represent your company’s distinct customer groups. These customer groups would have surfaced and been confirmed during your audience research.

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From research to content tools: Online surveys

  • ByTeam CSI
  • |
  • May 23 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Test hypotheses and get the numbers with quantitative research

Online surveys are a great method for measuring attitudes or behaviours around content. They’re ideal for putting numbers behind the content insights you gathered during audience interviews.

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From research to content tools: In-person interviews & focus groups

  • ByTeam CSI
  • |
  • May 8 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Start with in-person, qualitative research

Start your audience research journey with a qualitative method. Speak to a sample of your audience in person to gather insights on their content experiences, attitudes, wants, and needs. Make sure you begin with a blank slate. This is your chance to uncover insights you might never have thought of – not to confirm your own theories.

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