Articles

How to audit content for migration, part I: The what, why, and how

  • ByTeam CSI
  • |
  • Apr 3 2018
Categories: |Toolbox
Topics: |Plan & design |How-to
How to audit content for migration, part I: The what, why, and how Photo by Samuel Zeller on Unsplash

What is a content migration audit?

You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?

It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.

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Get specific with your success: Using KPIs to measure content

  • ByTeam CSI
  • |
  • Mar 14 2018
Categories: |Toolbox
Get specific with your success: Using KPIs to measure content Photo by Thomas Kelley on Unsplash

Take the next step in measuring your content

We’ve previously talked about four meaningful ways to measure content:

  • Content success
  • User experience
  • Content quality
  • Content governance

Defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together.

Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.

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Always Be Adjusting: Three tactics to keep your social strategy updated

  • ByTeam CSI
  • |
  • Feb 26 2018
Categories: |Toolbox
Always Be Adjusting: Three tactics to keep your social strategy updated Still from Glengarry Glen Ross

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.  

Here are three tactics you can build into your social strategy to keep it effective.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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