Articles

Always Be Adjusting: Three tactics to keep your social strategy updated

  • ByTeam CSI
  • |
  • Feb 26 2018
Categories: |Toolbox
Always Be Adjusting: Three tactics to keep your social strategy updated Still from Glengarry Glen Ross

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.  

Here are three tactics you can build into your social strategy to keep it effective.

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Write stronger CTAs by focusing on your audience

  • ByTeam CSI
  • |
  • Feb 20 2018
Categories: |Toolbox
Write stronger CTAs by focusing on your audience Photo by Braden Hopkins on Unsplash

Create a user-focused CTA strategy

Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here are some ways to make the most of your CTAs.

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Should you ditch your print content for digital?

  • ByTeam CSI
  • |
  • Feb 12 2018
Categories: |Toolbox
Should you ditch your print content for digital? Photo by andre robillard

Sometimes going completely digital with your content can seem too far.

And that may be true, depending on what industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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