Photo by Samuel Zeller on Unsplash
What is a content migration audit?
You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?
It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.
Photo by Thomas Kelley on Unsplash
Take the next step in measuring your content
We’ve previously talked about four meaningful ways to measure content:
- Content success
- User experience
- Content quality
- Content governance
Defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together.
Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.
Still from Glengarry Glen Ross
Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.
Here are three tactics you can build into your social strategy to keep it effective.