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Take the next step in measuring your content
We’ve previously talked about four meaningful ways to measure content:
- Content success
- User experience
- Content quality
- Content governance
Defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together.
Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.
Still from Glengarry Glen Ross
Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.
Here are three tactics you can build into your social strategy to keep it effective.
Assess and progress your content
In this interactive webinar, we’ll introduce you to our Content Assess and Progress methodology. It helps you home in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organization. It also shows you which content strategy tools and resources to use to improve your high-priority content areas.