Articles

Is this thing on? 4 ways to measure content

  • ByTeam CSI
  • |
  • Jan 8 2018
Categories: |Toolbox
Is this thing on? 4 ways to measure content Photo by Christian Kaindl on Unsplash

How do you know if your content is working?

When you clearly define and communicate success metrics, you can help everyone work towards a common goal, ensure that content goals support your larger strategic objectives, and feel confident that your content will continue to evolve towards being a significant and impactful asset for your company.

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From audience research to content tools: Content mix

  • ByTeam CSI
  • |
  • Sep 25 2017
Categories: |Toolbox
From audience research to content tools: Content mix Photo by Mike Petrucci on Unsplash

Find the right balance with a content mix

Content mix is all about proportions. Your research-based personas and audience messaging cards specify priority content considerations for your audience. The content you’ve mapped to your customer journey lays out which content your audience wants at which points of their experience with your company.

What’s missing is how much of each type of content. What’s the ratio of articles to infographics? Of topics for Sue to topics for Tom? This is what your content mix answers.  It helps you find the right balance of different elements of content, taking into account your company strategy, audience needs, and available resources.

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Growing your business? Take a time out from content

  • ByTeam CSI
  • |
  • Jun 16 2016
Categories: |Toolbox
Growing your business? Take a time out from content

If you’re growing your business, it may be time to cut down on content

It seems contrary to do less when you’re trying to do more. But when it comes to content, it’s often the smart move.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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