Articles

Evidence-based content decisions: Combining audience research with best practices

  • ByTeam CSI
  • |
  • Jul 4 2018
Categories: |Toolbox
Evidence-based content decisions: Combining audience research with best practices Photo by Aaron Burden on Unsplash

Audience research + best practices

If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.

Read more

Always Be Adjusting: Three tactics to keep your social strategy updated

  • ByTeam CSI
  • |
  • Feb 26 2018
Categories: |Toolbox
Always Be Adjusting: Three tactics to keep your social strategy updated Still from Glengarry Glen Ross

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.  

Here are three tactics you can build into your social strategy to keep it effective.

Read more

Write stronger CTAs by focusing on your audience

  • ByTeam CSI
  • |
  • Feb 20 2018
Categories: |Toolbox
Write stronger CTAs by focusing on your audience Photo by Braden Hopkins on Unsplash

Create a user-focused CTA strategy

Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here are some ways to make the most of your CTAs.

Read more
Case study

TELUS Customer support

Governance

View our work
Case study

Adoptive Families Association of BC

Website content strategy

View our work

Looking for content help? We'd love to work with you.

Get in touch