Articles

Write stronger CTAs by focusing on your audience

  • ByTeam CSI
  • |
  • Feb 20 2018
Categories: |Toolbox
Write stronger CTAs by focusing on your audience Photo by Braden Hopkins on Unsplash

Create a user-focused CTA strategy

Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here are some ways to make the most of your CTAs.

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Should you ditch your print content for digital?

  • ByTeam CSI
  • |
  • Feb 12 2018
Categories: |Toolbox
Should you ditch your print content for digital? Photo by andre robillard

Sometimes going completely digital with your content can seem too far.

And that may be true, depending on what industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

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Building a digital content team: Lessons from publishing and tech comm

  • ByTeam CSI
  • |
  • Nov 28 2017
Categories: |Toolbox
Building a digital content team: Lessons from publishing and tech comm Photo by G. Crescoli on Unsplash

It’s time to pick your team

Who do you need on your digital content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: publishing and technical communications.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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