Time to get to work(shopping)
Creating the CAaP methodology takes a lot of brain power and a lot of sticky notes. The CSI team has been workshopping with our new partners Bill Chen, statistical consultant and programmer, the design team at Spatial, and of course, our product manager Shelley Voyer.
CSI welcomes Shelly Voyer to the team
We may be experts at content strategy, but that doesn’t mean we know how to launch a new content strategy product. That’s why we’ve brought in Shelley Voyer, with over 15 years of business and market development experience, to take on the role of CAaP product manager.
Photo by rawpixel.com on Unsplash
We’re sharing our approach to content strategy
Our work at Content Strategy Inc (CSI) has always been methodology based. We describe our process as a mix of science and art: a research-based, creative collaboration. Now, we’re excited to be able to share our approach with others, through the Content Assess and Progress (CAaP) methodology.
I sat down with CSI’s Founder, Kathy Wagner, and talked to her about CAaP and what content teams can look forward to.