Articles

Two types of content strategy projects: Foundational and discrete

  • ByTeam CSI
  • |
  • Jun 5 2018
Categories: |Ideas
Topics: |CAaP
Two types of content strategy projects: Foundational and discrete Photo by rawpixel on Unsplash

Do you want coffee or tea?

I spend a lot of my time explaining to clients how content strategy is not a project, but an approach and a discipline. And yet, for most organizations, the way the work gets done is through projects. When you’re thinking about where to spend your content strategy time and money, and where you’re likely to see a meaningful return on your investment, it’s important to understand that not all kinds of projects are the same.

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Help shape the Content Assess and Progress methodology

  • ByTeam CSI
  • |
  • May 28 2018
Categories: |News
Topics: |CAaP |News
Help shape the Content Assess and Progress methodology Photo credit Ritesh Singh on Unsplash

A call to the content community

We’re bringing our Content Assess and Progress (CAaP) methodology to the content community to help content leaders like you

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Creating CAaP: Team workshops our new product

  • ByTeam CSI
  • |
  • May 8 2018
Categories: |News
Topics: |CAaP |Team
Creating CAaP: Team workshops our new product

Time to get to work(shopping)

Creating the CAaP methodology takes a lot of brain power and a lot of sticky notes. The CSI team has been workshopping with our new partners Bill Chen, statistical consultant and programmer, the design team at Spatial, and of course, our product manager Shelley Voyer.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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