The spreadsheet—where the magic happens
Last week we talked about why you should perform an audit before migrating your content. All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.
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What is a content migration audit?
You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?
It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.
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Take the next step in measuring your content
We’ve previously talked about four meaningful ways to measure content:
- Content success
- User experience
- Content quality
- Content governance
Defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together.
Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.