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How do you make sure your content strategy is implemented successfully?
There can feel like a real gap between the successful development of a content strategy and its implementation.
Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. There might be several teams to wrangle, new processes to implement, and new standards and guidelines to share and adhere to.
One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.
The spreadsheet—where the magic happens
Last week we talked about why you should perform an audit before migrating your content. All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.
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What is a content migration audit?
You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?
It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.