Articles

Messaging across the customer journey

  • ByTeam CSI
  • |
  • Sep 18 2017
Categories: |Toolbox
Topics: |Plan & design |How-to
Messaging across the customer journey Photo by Samuel Zeller on Unsplash

Communicate concepts through messaging

Messages are concepts being communicated and are not actual page copy.

Messages can be conveyed both explicitly, through tag lines, headings, or text, or implicitly, through underlying context and imagery. 

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From research to content tools: mapping content to customer journeys

  • ByTeam CSI
  • |
  • Sep 11 2017
Categories: |Toolbox
Topics: |Plan & design |How-to
From research to content tools: mapping content to customer journeys Photo by Raphael Schaller on Unsplash

Use your data to map content onto your customer journey

Once you have personas for your major customer segments, you can create customer journeys for them. We’ve written previously on the basics of customer journeys and content mapping. If you’re new to the concept, learn more about mapping content to customer journeys.

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From research to content tools: Audience messaging cards

  • ByTeam CSI
  • |
  • Aug 28 2017
Categories: |Toolbox
Topics: |Plan & design |How-to
From research to content tools: Audience messaging cards Photo by Aaron Burden on Unsplash

Focus your content with audience messaging cards

While personas represent your highest priority audience groups, they can’t possibly cover all the variants in demographics, topics of interest, basic content needs, or other elements that you’ll want to integrate into your content at times.  

You’ll most likely find that some of your content is not targeted directly to a persona. In these situations where you’re communicating with an audience that isn’t fully represented by a persona, you can use audience messaging cards.

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