Articles

Getting to the core of a content strategy

  • ByTeam CSI
  • |
  • Oct 23 2017
Categories: |Toolbox
Topics: |Plan & design |How-to
Getting to the core of a content strategy Photo by 贝莉儿 NG on Unsplash

Roll your content strategy up into one sentence

The idea of a core content strategy statement comes from Brain Traffic’s content strategy quad. Melissa Rach describes the statement as “the central idea for using content to achieve an organization’s business goals” and around which are the components substance, structure, workflow, and governance.

In our new model for content strategy, the core statement is central to the strategy component.

It’s a guiding statement that connects business goals to audience and/or employee needs. In practical terms, your core content strategy statement should inspire and align your content team. It keeps the strategy clear and the people on board.

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It’s alive! The content lifecycle

  • ByTeam CSI
  • |
  • Oct 16 2017
Categories: |Toolbox
It’s alive! The content lifecycle Photo by Boris Smokrovic on Unsplash

Think of content as a living thing

Regardless of type or format, channel or platform, all content moves through a life cycle. It’s all conceptualized, planned, created, and maintained in some way by someone.

If you’re looking at improving your content processes, we recommend using the content lifecycle as a framework. This will ensure you have processes for every stage of your content.

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Start the content strategy conversation: Prepare your organization for change

  • ByTeam CSI
  • |
  • Oct 10 2017
Categories: |Toolbox
Start the content strategy conversation: Prepare your organization for change Photo by Mathias Jensen on Unsplash

It’s hard work getting people to do what you want, whether you’re the leader of a content team or a parent of a teenager. The challenge almost always boils down to the same thing, for changes from unloading the dishwasher to creating content in a new way.

Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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