Articles

CSI’s Strategic Content Strategy Canvas

  • ByKathy Wagner
  • |
  • Jan 29 2019
Categories: |Toolbox
CSI’s <i>Strategic Content Strategy Canvas</i>

How to complete the canvas

View the Strategic Content Strategy Canvas now.

Before using the Strategic Content Strategy Canvas, you may want to read a general overview of how to put more strategy into your content strategy or get some ideas about how to use the canvas in your content strategy work.

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Let’s put some strategy into our content strategy!

  • ByKathy Wagner
  • |
  • Jan 21 2019
Categories: |Ideas
Topics: |Plan & design |How-to
Let’s put some <i>strategy</i> into our content strategy!

Let’s put some strategy into our content strategy!

It’s kind of ironic that there’s often very little strategy in what many people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times. But a strategy needs to identify problems and solutions, provide a guiding vision, and outline how an organization will achieve that vision. A content strategy simply does the same thing but uses content and content practices to achieve the vision.

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Why Marie Kondo’s magic doesn’t always work for content

  • ByKathy Wagner
  • |
  • Jan 17 2019
Categories: |Ideas
Topics: |Plan & design |How-to
Why Marie Kondo’s magic doesn’t always work for content

5 “KonMari” tactics to avoid when tidying your content

Marie Kondo is the world’s latest answer to effective, efficient tidying. Last week, I reviewed some of the many ways that her unique KonMari method of tidying and decluttering works brilliantly for content. But she clearly needs to spend more time cleaning out the content closets of large organizations, because some of her tactics just don’t transfer over.

Here are five of Kondo’s tidying tactics that you should avoid when cleaning up your content.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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