What kind of content leader does your company need?
In a job interview for a mid-level position, I was once asked “When you move into a senior role, do you see yourself as a strategist, a manager, or a practitioner?” Until that moment, I hadn’t realized that there are different paths that people can take to grow their skills and build their career.
Now, when I’m working with large organizations to help them articulate and hire senior-level content positions, I often come back to a variation of that question: Does your company require a strategist, a manager, or a practitioner?
Photo credit: Smabs Sputzer
A problem of perspective
People are having a lot of exciting discussions about content strategy these days. Technology companies are advancing the conversation about product and UX content strategy. Agencies and consultancies (ours included) share advice, tools, and case studies to keep companies competitive in today’s digital, content-rich environment. There are great things happening and forward momentum, so what’s the problem?
Who said change management can’t be fun?
Our senior CSI team members spent three days last week in Parksville, B.C. taking the Prosci Change Management Certification Program.
Stay tuned for details on our learnings (of which there were many – What a fantastic program!) But for now: the fun. Each evening we participated in a fun, team event designed to move us out of our comfort zone and deal with change in some way. If only all organizational change was this easy!