Is it a facilitation tool, a working framework, or a snapshot deliverable? Yes!
View the Strategic Content Strategy Canvas now.
The Strategic Content Strategy Canvas is designed to make sure you have the necessary components in your content strategy.
Photo by rawpixel.com on Unsplash
We’re sharing our approach to content strategy
Our work at Content Strategy Inc (CSI) has always been methodology based. We describe our process as a mix of science and art: a research-based, creative collaboration. Now, we’re excited to be able to share our approach with others, through the Content Assess and Progress (CAaP) methodology.
I sat down with CSI’s Founder, Kathy Wagner, and talked to her about CAaP and what content teams can look forward to.