Articles

A 12-step approach to move from content chaos to recovery

  • ByKathy Wagner
  • |
  • Nov 23 2016
Categories: |Ideas
Topics: |Kathy Wagner
A 12-step approach to move from content chaos to recovery Photo credit: Jenn Kroeker

“Hi, my name is Big Corporation and I’m a content addict.”

Many, if not most, companies have an unhealthy relationship with their content. They’re addicted to creating content—always more and more—long after it’s become a problem. They have dysfunctional relationships between teams, blaming others and denying responsibility. They feel out of control and overwhelmed and don’t know what to do about it.

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Beyond user experience: The next content strategy challenge

  • ByKathy Wagner
  • |
  • Oct 20 2016
Categories: |Ideas
Topics: |Kathy Wagner
Beyond user experience: The next content strategy challenge Photo credit: Erin

How did we get here?

It used to be that companies didn’t know how to create content to meet user needs. They struggled to figure what their audience needed, let alone how to meet that need. But over the past three years there’s been a complete sea change when it comes to in-house content strategy competency, particularly in the user experience arena.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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