Event name: MARCOM Annual Conference
Location: Ottawa, ON
Dates: May 30 – 31, 2017
Presenting: Lessons Learned in Content Strategy: A Tourism Saskatchewan Case Study
“Hi, my name is Big Corporation and I’m a content addict.”
Many, if not most, companies have an unhealthy relationship with their content. They’re addicted to creating content—always more and more—long after it’s become a problem. They have dysfunctional relationships between teams, blaming others and denying responsibility. They feel out of control and overwhelmed and don’t know what to do about it.