Articles

Content strategy risks: Getting projects on track from the start

  • ByMelissa Breker
  • |
  • Nov 3 2016
Categories: |Ideas
Topics: |Melissa Breker
Content strategy risks: Getting projects on track from the start

The risk of getting stuck

At the beginning of any web content strategy project, things are exciting.

You’ve heard the good news.  The project is going ahead and you can finally pull together a team to get things underway. You consider who needs to be included and how you’ll pull the pieces together.

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Content clutter? Time for a little spring cleaning [Video]

  • ByMelissa Breker
  • |
  • Mar 28 2016
Categories: |Ideas
Topics: |Melissa Breker

Melissa Breker talks tips to reduce content clutter

Start with knowing what you have through a content inventory or audit. Next, look at how much you’re talking about yourself versus talking about your customer. Last, look for redundant, out of date, and time sensitive content that can be deleted or archived. Watch Melissa Breker’s tips for content spring cleaning!

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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