Articles

The times, they are a-changin’: A new content strategy approach [Confab session slides]

  • ByTeam CSI
  • |
  • May 20 2016
Categories: |News
The times, they are a-changin’: A new content strategy approach [Confab session slides]

As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.

We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.

Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.

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A new model for content strategy

  • ByKathy Wagner
  • |
  • May 20 2016
Categories: |Ideas

Content strategy is confusing

If you search online to figure out what content strategy is, be prepared to be confused.

There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.

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Digital content competitive analysis template

  • ByTeam CSI
  • |
  • May 10 2016
Categories: |Toolbox
Digital content competitive analysis template

Assessing your competitors’ online content, methodically

Updated July 2016

An important part of developing a practical content strategy is understanding what your competitors are up to. Our digital content competitive analysis template will help you get an overview of the content landscape in your industry.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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