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How do you make sure your content strategy is implemented successfully?
There can feel like a real gap between the successful development of a content strategy and its implementation.
Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. There might be several teams to wrangle, new processes to implement, and new standards and guidelines to share and adhere to.
One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.
As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.
We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.
Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.
Content strategy is confusing
If you search online to figure out what content strategy is, be prepared to be confused.
There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.