Articles

It’s all about the audience: From research to content tools

  • ByTeam CSI
  • |
  • May 8 2017
Categories: |Toolbox
It’s all about the audience: From research to content tools Photo credit: George Lawie

Filling the gap: Our blog series

The clients we work with typically understand how helpful audience research can be. They know research gives their audience a voice and aligns their stakeholders. Often, organizations we work with either have their own customer experience team, or partner with people who specialize in user experience research.

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The times, they are a-changin’: A new content strategy approach [Confab session slides]

  • ByTeam CSI
  • |
  • May 20 2016
Categories: |News
The times, they are a-changin’: A new content strategy approach [Confab session slides]

As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.

We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.

Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.

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A new model for content strategy

  • ByKathy Wagner
  • |
  • May 20 2016
Categories: |Ideas

Content strategy is confusing

If you search online to figure out what content strategy is, be prepared to be confused.

There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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