Articles

CSI Talks Content Strategy on Lessons Learned in Marketing Podcast

  • ByTeam CSI
  • |
  • Apr 13 2017
Categories: |News
Topics: |Kathy Wagner |News

Sharing Lessons in Content Strategy

Kathy Wagner is thrilled to be a guest on this week’s Lessons Learned in Marketing podcast with David Bellerive and Phoenix Group! Thanks, David, for the invite and great experience!

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Powerful testimonials for a good cause

  • ByTeam CSI
  • |
  • Jul 13 2016
Categories: |News
Powerful testimonials for a good cause A mockup of what testimonials of different kinds could look like on the new I Challenge Diabetes site.

Content Strategy Inc supports I Challenge Diabetes by finding ways to give voice to user stories

Content Strategy Inc co-founder Kathy Wagner first met Olympic rower Chris Jarvis in 2010. Like Chris, Kathy’s daughter, Tanis, has type 1 diabetes, and was taking part in camps and other events that Chris organized through his foundation, I Challenge Diabetes (ICD).

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College Pro taps CSI to help establish an effective, manageable content strategy

  • ByTeam CSI
  • |
  • Jul 13 2016
Categories: |News
Topics: |Clients |News
College Pro taps CSI to help establish an effective, manageable content strategy

College Pro is an iconic Canadian home painting and window cleaning business that has been connecting student entrepreneurs and homeowners since 1971.

“We’re the only franchisor with a one-year agreement in our space,” said College Pro’s community manager Erin Scheel. “Franchisees don’t have to make a major capital investment, and you only have it for one year, so it creates some interesting recruitment challenges.”

The company has engaged CSI to develop a cohesive content strategy vision across their website, digital and social channels.

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TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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