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Who’s responsible for your content?
Terms like authoring model and governance model can sound a bit intimidating. But really, they just refer to who’s responsible for creating content and making content decisions within a company.
It’s really important to understand what the options are so you know what method you’re using, and you can decide if it’s really what’s best for your company. Why? Because the content authoring and governance models you choose have tremendous impact on content development processes and the resulting quality of your content.
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It’s time to pick your team
Who do you need on your digital content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: publishing and technical communications.
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It’s hard work getting people to do what you want, whether you’re the leader of a content team or a parent of a teenager. The challenge almost always boils down to the same thing, for changes from unloading the dishwasher to creating content in a new way.
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.