The spreadsheet—where the magic happens
Last week we talked about why you should perform an audit before migrating your content. All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.
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What is a content migration audit?
You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?
It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.
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Create a user-focused CTA strategy
Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.
CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.
Here are some ways to make the most of your CTAs.