Articles

Write stronger CTAs by focusing on your audience

  • ByTeam CSI
  • |
  • Feb 20 2018
Categories: |Toolbox
Write stronger CTAs by focusing on your audience Photo by Braden Hopkins on Unsplash

Create a user-focused CTA strategy

Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here are some ways to make the most of your CTAs.

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Should you ditch your print content for digital?

  • ByTeam CSI
  • |
  • Feb 12 2018
Categories: |Toolbox
Should you ditch your print content for digital? Photo by andre robillard

Sometimes going completely digital with your content can seem too far.

And that may be true, depending on what industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

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Fill that whiteboard: Use social listening to build content ideas

  • ByTeam CSI
  • |
  • Jan 15 2018
Categories: |Toolbox
Topics: |Plan & design |How-to
Fill that whiteboard: Use social listening to build content ideas Photo by Jason Rosewell

Social listening in the strategize & ideate stage

In the first stage of the content lifecycle, content teams determine how content can drive business goals. This includes a clear understanding of the goals of your company, awareness of audience needs, and – importantly – a whiteboard full of content ideas.

While it may be easier to come up with company-focused topics, content teams should really be trying to create content for audiences. What do your customers or clients care about? What do they want to know?

We’re big fans of user experience research and data-based content decisions. Maybe you’ve got a team at the ready with a survey platform and a focus group budget to ask your audiences these questions.

But if not, or if you’re between user research projects, you can still listen to your audiences.

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