I think I need a campaign but I’m not sure why
It’s not uncommon for organizations to run with what they’re already comfortable producing. For many organizations, those are campaigns.
For decades, agencies built their empires on the backs of global campaigns for giant brands, so it’s no surprise that, as a marketing strategy, the campaign is alive and well. But it’s more than just tradition. Depending on your business goal, a campaign may be just what the doctor ordered.
Photo credit: Design & Content Conference
Highlights from #DCC16
Last month Melissa Breker and Jessica Coccimiglio had the fortune of going to the Design and Content Conference in CSI’s hometown of Vancouver, BC, hosted by Republic of Quality. Two days of fantastic talks later, our brains are jam-packed with new ways to think about content and design. There was no shortage of smart talks at the Design and Content Conference. But a few in particular stood out.
Give your content team the right tools for the job
One of the critical components in executing a content strategy is building out a tailored content toolkit. A content toolkit contains all of the supporting materials that people use at every stage of the content lifecycle.