Articles

Content toolkit: Decision trees

  • ByTeam CSI
  • |
  • Jun 26 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Use decision trees to help with content decisions

Decision trees support decision-making by clearly laying out the questions that should be asked about content, and presenting the array of responses and consequences.

This can be a really effective tool if your content team finds itself in these situations:

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Persona template

  • ByTeam CSI
  • |
  • Jun 12 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

A tool to focus your content on audience needs

We recently wrote about personas for our blog series It’s all about the audience: From research to content tools. To help you get started creating your own persona, we’ve put together a quick instruction sheet and template.

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From research to content tools: Personas and scenarios

  • ByTeam CSI
  • |
  • May 29 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Turn your data into stories with personas and scenarios

Audience findings aren’t useful if they’re filed away on someone’s hard drive. Gathering content insights is just the beginning. It’s time to take the next step and start building out tools for your content team.

Personas are a great place to start. They’re fictional archetypes that represent your company’s distinct customer groups. These customer groups would have surfaced and been confirmed during your audience research.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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