Articles

Process to the people: How governance can power content teams [Slides]

  • ByTeam CSI
  • |
  • Nov 20 2017
Categories: |News |Events
Process to the people: How governance can power content teams [Slides]

Content process models

Content leaders know how important it is to manage content through its lifecycle. If you’re on the ball and your content team is streamlined and efficient, you’ll do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, has a shared understanding of the work being done.

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It’s alive! The content lifecycle

  • ByTeam CSI
  • |
  • Oct 16 2017
Categories: |Toolbox
It’s alive! The content lifecycle Photo by Boris Smokrovic on Unsplash

Think of content as a living thing

Regardless of type or format, channel or platform, all content moves through a life cycle. It’s all conceptualized, planned, created, and maintained in some way by someone.

If you’re looking at improving your content processes, we recommend using the content lifecycle as a framework. This will ensure you have processes for every stage of your content.

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Keep it together: Implementing a content strategy working group

  • ByTeam CSI
  • |
  • Oct 2 2017
Categories: |Toolbox
Keep it together: Implementing a content strategy working group Photo by rawpixel.com on Unsplash

If content people in your organizations are dispersed throughout departments rather than on a single team, it’s really important to have a mechanism in place to ensure all content aligns to a common strategy.

Enter the content strategy working group.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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