Helping our clients manage the change of content strategy
The senior members of our CSI team spent were in Parksville, BC recently at a three-day Prosci Change Management Certification Program. The course was an intensive immersion into Prosci research, methodology, and tools for the three stages of change:
New director of content strategy hire the latest in a growth spurt for CSI
Following on the heels of three new hires in as many months, CSI has added a director of content strategy to its ranks.
Nicole Pointon joins CSI as Content Marketing Writer and Manager
In her nearly 20-year career, Nicole Pointon has worked as a journalist, publicist, has run a community newspaper, and has held various roles within advertising and PR agencies.
But the common thread, throughout Nicole’s roles, has always been writing—whether it was churning out press releases for publishing giant Random House, keeping community newspaper readers abreast of a neighbourhood beat, or developing deep social content for ad agency clients.