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If content people in your organizations are dispersed throughout departments rather than on a single team, it’s really important to have a mechanism in place to ensure all content aligns to a common strategy.
Enter the content strategy working group.
Helping our clients manage the change of content strategy
The senior members of our CSI team spent were in Parksville, BC recently at a three-day Prosci Change Management Certification Program. The course was an intensive immersion into Prosci research, methodology, and tools for the three stages of change.
Creating a content strategy is the easy part. Affecting the organizational change needed to execute the strategy is not so easy.
Some of us at Content Strategy Inc recently attended the IIBA speaker event, Adding Change Management to a Business Analyst Skillset. Business consultant Alexander Stanisic shared his experience in helping companies align strategy, people, process, structures, and culture in order to execute lasting organizational change.
There were so many great take-aways for us as content strategists! Here are our top five: