Articles

Six steps to a useable style guide

  • ByTeam CSI
  • |
  • Oct 30 2017
Categories: |Toolbox
Six steps to a useable style guide Photo by Anastasia Zhenina on Unsplash

Style guides: Useful … when used

Style guides are a necessary tool to align your content creators on style decisions, as well as terminology and grammar rules. Sometimes companies will put the effort into making a style guide, but not so much into making sure it gets used.

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Content toolkit: Stylistic editing checklist

  • ByTeam CSI
  • |
  • Apr 6 2016
Categories: |Toolbox

Content that looks and sounds just right

Stylistic editing ensures┬ácontent looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.

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Content toolkit: Unnecessary word list

  • ByTeam CSI
  • |
  • Mar 11 2016
Categories: |Toolbox

Replace complex phrases

Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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