Content that looks and sounds just right
Stylistic editing ensures content looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.
Replace complex phrases
Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.
Write lean to keep your message clear
When you stuff your pages with extra articles, adverbs, and roundabout phrasing, your message gets fuzzy. Write lean and your readers will thank you.