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Audience research + best practices
If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.
Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.
Photo by Anastasia Zhenina on Unsplash
Style guides: Useful … when used
Style guides are a necessary tool to align your content creators on style decisions, as well as terminology and grammar rules. Sometimes companies will put the effort into making a style guide, but not so much into making sure it gets used.
Content that looks and sounds just right
Stylistic editing ensures content looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.