Articles

Evidence-based content decisions: Combining audience research with best practices

  • ByTeam CSI
  • |
  • Jul 4 2018
Categories: |Toolbox
Evidence-based content decisions: Combining audience research with best practices Photo by Aaron Burden on Unsplash

Audience research + best practices

If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.

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Six steps to a useable style guide

  • ByTeam CSI
  • |
  • Oct 30 2017
Categories: |Toolbox
Six steps to a useable style guide Photo by Anastasia Zhenina on Unsplash

Style guides: Useful … when used

Style guides are a necessary tool to align your content creators on style decisions, as well as terminology and grammar rules. Sometimes companies will put the effort into making a style guide, but not so much into making sure it gets used.

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Content toolkit: Stylistic editing checklist

  • ByTeam CSI
  • |
  • Apr 6 2016
Categories: |Toolbox

Content that looks and sounds just right

Stylistic editing ensures content looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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