Articles

Content toolkit: Stylistic editing checklist

  • ByTeam CSI
  • |
  • Apr 6 2016
Categories: |Toolbox

Content that looks and sounds just right

Stylistic editing ensures┬ácontent looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.

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Content toolkit: Unnecessary word list

  • ByTeam CSI
  • |
  • Mar 11 2016
Categories: |Toolbox

Replace complex phrases

Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.

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Web writing best practices: Keep it lean

  • ByTeam CSI
  • |
  • Mar 9 2016
Categories: |Toolbox
Web writing best practices: Keep it lean Photo credit: Cynthia Zullo on Flickr

Write lean to keep your message clear

When you stuff your pages with extra articles, adverbs, and roundabout phrasing, your message gets fuzzy. Write lean and your readers will thank you.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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