Give your content team the right tools for the job
One of the critical components in executing a content strategy is building out a tailored content toolkit. A content toolkit contains all of the supporting materials that people use at every stage of the content lifecycle.
A mockup of what testimonials of different kinds could look like on the new I Challenge Diabetes site.
Content Strategy Inc supports I Challenge Diabetes by finding ways to give voice to user stories
Content Strategy Inc co-founder Kathy Wagner first met Olympic rower Chris Jarvis in 2010. Like Chris, Kathy’s daughter, Tanis, has type 1 diabetes, and was taking part in camps and other events that Chris organized through his foundation, I Challenge Diabetes (ICD).
College Pro is an iconic Canadian home painting and window cleaning business that has been connecting student entrepreneurs and homeowners since 1971.
“We’re the only franchisor with a one-year agreement in our space,” said College Pro’s community manager Erin Scheel. “Franchisees don’t have to make a major capital investment, and you only have it for one year, so it creates some interesting recruitment challenges.”
The company has engaged CSI to develop a cohesive content strategy vision across their website, digital and social channels.