Articles

Fill that whiteboard: Use social listening to build content ideas

  • ByTeam CSI
  • |
  • Jan 15 2018
Categories: |Toolbox
Topics: |Plan & design |How-to
Fill that whiteboard: Use social listening to build content ideas Photo by Jason Rosewell

Social listening in the strategize & ideate stage

In the first stage of the content lifecycle, content teams determine how content can drive business goals. This includes a clear understanding of the goals of your company, awareness of audience needs, and – importantly – a whiteboard full of content ideas.

While it may be easier to come up with company-focused topics, content teams should really be trying to create content for audiences. What do your customers or clients care about? What do they want to know?

We’re big fans of user experience research and data-based content decisions. Maybe you’ve got a team at the ready with a survey platform and a focus group budget to ask your audiences these questions.

But if not, or if you’re between user research projects, you can still listen to your audiences.

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Is this thing on? 4 ways to measure content

  • ByTeam CSI
  • |
  • Jan 8 2018
Categories: |Toolbox
Is this thing on? 4 ways to measure content Photo by Christian Kaindl on Unsplash

How do you know if your content is working?

When you clearly define and communicate success metrics, you can help everyone work towards a common goal, ensure that content goals support your larger strategic objectives, and feel confident that your content will continue to evolve towards being a significant and impactful asset for your company.

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Building a digital content team: Lessons from publishing and tech comm

  • ByTeam CSI
  • |
  • Nov 28 2017
Categories: |Toolbox
Building a digital content team: Lessons from publishing and tech comm Photo by G. Crescoli on Unsplash

It’s time to pick your team

Who do you need on your digital content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: publishing and technical communications.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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