Articles

How to design an effective content toolkit

  • ByTeam CSI
  • |
  • Jul 15 2016
Categories: |Toolbox
How to design an effective content toolkit

Give your content team the right tools for the job

One of the critical components in executing a content strategy is building out a tailored content toolkit. A content toolkit contains all of the supporting materials that people use at every stage of the content lifecycle.

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Powerful testimonials for a good cause

  • ByTeam CSI
  • |
  • Jul 13 2016
Categories: |Case studies
Powerful testimonials for a good cause A mockup of what testimonials of different kinds could look like on the new I Challenge Diabetes site.

Content Strategy Inc supports I Challenge Diabetes by finding ways to give voice to user stories

Content Strategy Inc co-founder Kathy Wagner first met Olympic rower Chris Jarvis in 2010. Like Chris, Kathy’s daughter, Tanis, has type 1 diabetes, and was taking part in camps and other events that Chris organized through his foundation, I Challenge Diabetes (ICD).

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College Pro taps CSI to help establish an effective, manageable content strategy

  • ByTeam CSI
  • |
  • Jul 13 2016
Categories: |News
Topics: |Clients |News
College Pro taps CSI to help establish an effective, manageable content strategy

College Pro is an iconic Canadian home painting and window cleaning business that has been connecting student entrepreneurs and homeowners since 1971.

“We’re the only franchisor with a one-year agreement in our space,” said College Pro’s community manager Erin Scheel. “Franchisees don’t have to make a major capital investment, and you only have it for one year, so it creates some interesting recruitment challenges.”

The company has engaged CSI to develop a cohesive content strategy vision across their website, digital and social channels.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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