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We’re sharing our approach to content strategy
Our work at Content Strategy Inc (CSI) has always been methodology based. We describe our process as a mix of science and art: a research-based, creative collaboration. Now, we’re excited to be able to share our approach with others, through the Content Assess and Progress (CAaP) methodology.
I sat down with CSI’s Founder, Kathy Wagner, and talked to her about CAaP and what content teams can look forward to.
The spreadsheet—where the magic happens
Last week we talked about why you should perform an audit before migrating your content. All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.
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What is a content migration audit?
You’ve made the decision to move to a new platform. Your content strategist may have already audited your content for quality, and prepared a migration framework. What’s next?
It’s time to take out the magnifying glass and take a close look at your content by conducting a content migration audit.