Everyone agreed that the tofu was problematic.
On a Monday night in May, Content Strategy Inc senior content strategist Blaine Kyllo handed out dozens of 2 x 3” cards—one set for each of the three groups of assembled at the Vancouver Information Architecture and Content Strategy Meetup.
Each card had a food product written on it, and the groups were asked to organize the cards into categories. Some categories—fruit, breads, fish— came together quite quickly. But the bean curd simply refused to be easily classified.
As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.
We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.
Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.
Content strategy is confusing
If you search online to figure out what content strategy is, be prepared to be confused.
There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.