Articles

Write stronger CTAs by focusing on your audience

  • ByTeam CSI
  • |
  • Feb 20 2018
Categories: |Toolbox
Write stronger CTAs by focusing on your audience Photo by Braden Hopkins on Unsplash

Create a user-focused CTA strategy

Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here are some ways to make the most of your CTAs.

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Should you ditch your print content for digital?

  • ByTeam CSI
  • |
  • Feb 12 2018
Categories: |Toolbox
Should you ditch your print content for digital? Photo by andre robillard

Sometimes going completely digital with your content can seem too far.

And that may be true, depending on what industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

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Assess and progress your content with our free webinar

  • ByTeam CSI
  • |
  • Feb 5 2018
Categories: |News |Events
Assess and progress your content with our free webinar

Assess and progress your content

In this interactive webinar, we’ll introduce you to our Content Assess and Progress methodology. It helps you home in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organization. It also shows you which content strategy tools and resources to use to improve your high-priority content areas.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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