Articles

Content Strategy’s “big bang” theory

  • ByPeter Kelly
  • |
  • Dec 6 2016
Categories: |Ideas
Topics: |Peter Kelly
Content Strategy’s “big bang” theory Photo credit: John Smith

The connection between content and cosmology (seriously)

We all learn when we’re younger some ideas about where the universe comes from. The most widely understood idea is the “Big Bang Theory.”

The idea is fairly simple (albeit mind-bending). In the beginning, there was a singularity. All of the universe’s matter was densely packed into this singularity and, through somewhat unclear mechanisms of the universe, that singularity experienced a reaction that, suddenly, so rapidly expanded that it expunged all of the stardust, plasma, and building blocks of the universe and, with it, the physical laws and behaviours of that universe. A universe that, even today, is still expanding.

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A 12-step approach to move from content chaos to recovery

  • ByKathy Wagner
  • |
  • Nov 23 2016
Categories: |Ideas
Topics: |Kathy Wagner
A 12-step approach to move from content chaos to recovery Photo credit: Jenn Kroeker

“Hi, my name is Big Corporation and I’m a content addict.”

Many, if not most, companies have an unhealthy relationship with their content. They’re addicted to creating content—always more and more—long after it’s become a problem. They have dysfunctional relationships between teams, blaming others and denying responsibility. They feel out of control and overwhelmed and don’t know what to do about it.

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When we practice to deceive (with content)

  • ByPeter Kelly
  • |
  • Nov 16 2016
Categories: |Ideas
Topics: |Peter Kelly
When we practice to deceive (with content) Photo credit: Thomas Hawk

When is a lie not a lie? When it’s a game.

Not long ago, my colleague Blaine came across a fascinating case study in deceptive content strategy.

The short story is this:

VanMoof, who manufacture and ship high-end street bicycles, had a business problem. The bikes they made with great care were too-frequently damaged during the shipping process. Since they did not own the shipping process, they were left to wonder, “what can we even do?” What they did was print a television on the side of each shipping box. Shipping damage dropped by 70-80 percent.

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TELUS Customer support

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Adoptive Families Association of BC

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