It’s not easy managing a content team. There’s lots to keep your eye on. Processes and tools, standards and guidelines. The people themselves.
Being able to manage all of those things is how your content director ensures that your organization has content that is optimized and consistent, content that is created efficiently, content that serves your customers while fulfilling the goals of your business.
Now imagine how difficult that job might be like if your content team was scattered across the globe.
Creating a content strategy is the easy part. Affecting the organizational change needed to execute the strategy is not so easy!
Some of us at Content Strategy Inc recently attended the IIBA speaker event, Adding Change Management to a Business Analyst Skillset. Business consultant Alexander Stanisic shared his experience in helping companies align strategy, people, process, structures, and culture in order to execute lasting organizational change.
There were so many great take-aways for us as content strategists! Here are our top five:
If you’re growing your business, it may be time to cut down on content
It seems contrary to do less when you’re trying to do more. But when it comes to content, it’s often the smart move.