Articles

Get specific with your success: Using KPIs to measure content

  • ByTeam CSI
  • |
  • Mar 14 2018
Categories: |Toolbox
Get specific with your success: Using KPIs to measure content Photo by Thomas Kelley on Unsplash

Take the next step in measuring your content

We’ve previously talked about four meaningful ways to measure content:

  • Content success
  • User experience
  • Content quality
  • Content governance

Defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together.

Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.

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We’re speaking at Confab this May!

  • ByTeam CSI
  • |
  • Mar 5 2018
Categories: |News |Events
Topics: |Kathy Wagner |News
We’re speaking at Confab this May!

Make high-impact content improvements

We’re so pleased to announce that Kathy will be speaking at Confab 2018 in Minneapolis this May 21 – 23.

Kathy’s breakout session will help you home in on the specific aspects of your content or content practices that will have the biggest impact on your organization. She’ll also show you which content strategy tools and resources to use to improve your high-priority content areas.

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Always Be Adjusting: Three tactics to keep your social strategy updated

  • ByTeam CSI
  • |
  • Feb 26 2018
Categories: |Toolbox
Always Be Adjusting: Three tactics to keep your social strategy updated Still from Glengarry Glen Ross

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.  

Here are three tactics you can build into your social strategy to keep it effective.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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