OK, not the whole team. We wish!
But Kathy Wagner is ever so pleased that the week of Web Summit 2017 in Lisbon, Portugal is upon us. Web Summit is touted as the world’s largest tech conference and brings every industry together through 25 sub-conferences.
Photo by Anastasia Zhenina on Unsplash
Style guides: Useful … when used
Style guides are a necessary tool to align your content creators on style decisions, as well as terminology and grammar rules. Sometimes companies will put the effort into making a style guide, but not so much into making sure it gets used.
Photo by 贝莉儿 NG on Unsplash
Roll your content strategy up into one sentence
The idea of a core content strategy statement comes from Brain Traffic’s content strategy quad. Melissa Rach describes the statement as “the central idea for using content to achieve an organization’s business goals” and around which are the components substance, structure, workflow, and governance.
In our new model for content strategy, the core statement is central to the strategy component.
It’s a guiding statement that connects business goals to audience and/or employee needs. In practical terms, your core content strategy statement should inspire and align your content team. It keeps the strategy clear and the people on board.