Use decision trees to help with content decisions
Decision trees support decision-making by clearly laying out the questions that should be asked about content, and presenting the array of responses and consequences.
This can be a really effective tool if your content team finds itself in these situations:
A home page that puts audience needs first
We love seeing our recommendations come to life. That’s why we were thrilled to hear that The City of Surrey updated their home page according to their new content strategy!
Last year we worked with them to create a strategy that would help the website better meet audience needs, while also conveying messages important to the city. The home page content was key.