Articles

Content toolkit: Decision trees

  • ByTeam CSI
  • |
  • Jun 26 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

Use decision trees to help with content decisions

Decision trees support decision-making by clearly laying out the questions that should be asked about content, and presenting the array of responses and consequences.

This can be a really effective tool if your content team finds itself in these situations:

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City of Surrey launches their new, user-focused home page

  • ByTeam CSI
  • |
  • Jun 19 2017
Categories: |News
Topics: |Government |Clients

A home page that puts audience needs first

We love seeing our recommendations come to life. That’s why we were thrilled to hear that The City of Surrey updated¬†their home page according to their new content strategy!

Last year we worked with them to create a strategy that would help the website better meet audience needs, while also conveying messages important to the city. The home page content was key.

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Persona template

  • ByTeam CSI
  • |
  • Jun 12 2017
Categories: |Toolbox
Topics: |Plan & design |How-to

A tool to focus your content on audience needs

We recently wrote about personas for our blog series It’s all about the audience: From research to content tools. To help you get started creating your own persona, we’ve put together a quick instruction sheet and template.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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