Create a persona to focus your content on audience needs
We recently wrote about personas for our blog series It’s all about the audience: From research to content tools. To help you get started creating your own, we’ve put together a persona template and quick instruction sheet.
If you’re not familiar with the different content elements that go into a persona, start with our post on personas and scenarios. The elements we’ve included here are:
- basic content needs
- identified problems
- preferred content channels
- topics of interest
- key motivators
Remember you can and should adapt these content elements to suit your needs. Not sure what your needs are? That’s a sign you should take a step back and start with some audience research.
You’ll also need to add demographic information and fictional elements like a name and photograph. We often find photos with a creative commons license from flickr or Unsplash.