About us

Canada’s only consultancy focusing exclusively on foundational content strategy.

Kathy Wagner

Founder & Project Oversight

Focus:Business strategy, project strategy, mentoring Background:Customer experience research, technical communications

Kathy is the senior strategist and director responsible for client project strategy.

She plans practical transformations for our clients and leads the team in all our content strategy and customer experience research projects.

Ask her about studying Tai Chi and meditation in China.

Blaine Kyllo

Senior Content Strategist

Focus:Content governance, taxonomy Background:Journalism

Blaine is a senior content strategist with a focus on enterprise content governance.

With decades of experience leading content teams, he helps streamline complex content processes for our clients.

Ask him about consumer technology and the time he played Lego with Douglas Coupland.

Farah Hirani

Content Strategist

Focus:Content strategy, content marketing strategy, writing Background:Content marketing

Farah is a content strategist with a focus on aligning content with user needs.

She helps companies plan content creation strategically based on a deep understanding of its purpose and target audience.

Ask her about the time she helped move a 12-foot sawfish into its new home.

Join our team
Case study

TELUS Customer support


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Case study

Adoptive Families Association of BC

Website content strategy

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Looking for content help? We'd love to work with you.

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