Articles

The importance of resilience in content teams

  • ByKathy Wagner
  • |
  • Mar 18 2019
Categories: |Ideas
The importance of resilience in content teams

Fostering resilience in the workplace, and in yourself

Content burnout is real. I’ve seen employees so discouraged by their inability to create impactful content in their organization that they simply give up.

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Content marketing and content strategy; a fishy relationship

  • ByFarah Hirani
  • |
  • Mar 11 2019
Categories: |Ideas
Content marketing and content strategy; a fishy relationship

From content marketer to strategist

My journey to the world of content strategy has been an odd one. I studied marine biology in school, worked as an environmental scientist for a while, then as a marine biologist, and then transitioned into marketing, content management, and am now a content strategist. It has, in its own weird way, felt natural.

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Let’s put some strategy into our content strategy!

  • ByKathy Wagner
  • |
  • Jan 21 2019
Categories: |Ideas
Topics: |Plan & design |How-to
Let’s put some <i>strategy</i> into our content strategy!

Let’s put some strategy into our content strategy!

It’s kind of ironic that there’s often very little strategy in what many people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times. But a strategy needs to identify problems and solutions, provide a guiding vision, and outline how an organization will achieve that vision. A content strategy simply does the same thing but uses content and content practices to achieve the vision.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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