Articles

Storytelling in business communication

  • ByFarah Hirani
  • |
  • Oct 2 2019
Categories: |Ideas
Storytelling in business communication

A storytelling framework for content people

I’ve always been fascinated by the power of storytelling.

I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.

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The importance of resilience in content teams

  • ByKathy Wagner
  • |
  • Mar 18 2019
Categories: |Ideas
The importance of resilience in content teams

Fostering resilience in the workplace, and in yourself

Content burnout is real. I’ve seen employees so discouraged by their inability to create impactful content in their organization that they simply give up.

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Content marketing and content strategy; a fishy relationship

  • ByFarah Hirani
  • |
  • Mar 11 2019
Categories: |Ideas
Content marketing and content strategy; a fishy relationship

From content marketer to strategist

My journey to the world of content strategy has been an odd one. I studied marine biology in school, worked as an environmental scientist for a while, then as a marine biologist, and then transitioned into marketing, content management, and am now a content strategist. It has, in its own weird way, felt natural.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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