Articles

Adding content to your UX methodologies

  • ByKathy Wagner
  • |
  • May 16 2019
Categories: |Toolbox
Topics: |User Experience
Adding content to your UX methodologies Photo by Daria Nepriakhina on Unsplash

Yes, content is experience!

As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget — you can get a lot of benefits from simply applying a content lens to activities you’re already doing.

Here, we discuss three ways to include content in your current methodologies: in your user research, in your toolkits, and in your design deliverables.

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Content processes, part 3: The token is transformed by the process

  • ByBlaine Kyllo
  • |
  • Apr 15 2019
Categories: |Toolbox
Content processes, part 3: The token is transformed by the process photo by Odisha

Getting familiar with content processes

Processes help content teams operate efficiently to create consistent, impactful content. This series presents an introduction to processes and how they are constructed.

Part 1: Bringing business analysis to content
Part 2: Naming content processes
Part 3: The token is transformed by the process

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Content processes, part 2: Naming content processes

  • ByBlaine Kyllo
  • |
  • Apr 8 2019
Categories: |Toolbox
Content processes, part 2: Naming content processes

Getting familiar with content processes

Processes help content teams operate efficiently to create consistent, impactful content. This series presents an introduction to processes and how they are constructed.

Part 1: Bringing business analysis to content
Part 2: Naming content processes
Part 3: The token is transformed by the process

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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