Yes, content is experience!
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget — you can get a lot of benefits from simply applying a content lens to activities you’re already doing.
Here, we discuss three ways to include content in your current methodologies: in your user research, in your toolkits, and in your design deliverables.