Senior content strategist Blaine Kyllo interviewed at 2018 conference
Last year I had the privilege of presenting at the E Source Forum in Denver. The annual event is produced and hosted by E Source, a firm that provides research and consulting services to utility companies.
Photo by Aaron Burden on Unsplash
Audience research + best practices
If you’re ready to start making evidence-based decisions about content you’re probably excited. You may also feel overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.
Making content decisions using evidence comes down to combining what you know about your particular audiences with best practices for content.
Still from Glengarry Glen Ross
Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to find out what really engages your audience.
Here are three tactics you can build into your social strategy to keep it effective.