Photo by Braden Hopkins on Unsplash
Create a user-focused CTA strategy
Motivating or persuading audiences to do something is a common purpose for content, and calls to action (CTAs) are the final step, enabling your audiences to actually take that active step.
CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.
Here are some ways to make the most of your CTAs.
Photo by andre robillard
Sometimes going completely digital with your content can seem too far.
And that may be true, depending on what industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?
Photo by G. Crescoli on Unsplash
It’s time to pick your team
Who do you need on your digital content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: publishing and technical communications.