Articles

Get what you need: Interview pro tips from a journalist

  • ByTeam CSI
  • |
  • Aug 29 2016
Categories: |Toolbox
Get what you need: Interview pro tips from a journalist

Real users can be really tricky

Much of the research that goes into content strategy depends upon our ability to extract from audiences and stakeholders the information we need to make educated decisions. Such is the blessing and curse of user research: it’s based on real users.

Interviews are intended to uncover these insights, but they’re not always straightforward. In fact, they can be very challenging at times. When you’re face-to-face with another person, or even one-on-one over the phone, your presence, voice, and situational context all matter. And then there’s the pressure. If you’re not used to regularly interfacing with people, the stress of guiding a 30-minute (or even 60-minute) interview can seriously impact your composure and ability to focus on getting good results.

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Growing your business? Take a time out from content

  • ByTeam CSI
  • |
  • Jun 16 2016
Categories: |Toolbox
Growing your business? Take a time out from content

If you’re growing your business, it may be time to cut down on content

It seems contrary to do less when you’re trying to do more. But when it comes to content, it’s often the smart move.

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Content insights from growing companies

  • ByTeam CSI
  • |
  • Jun 9 2016
Categories: |Toolbox
Topics: |Best practices
Content insights from growing companies Photo credit: Graffiti Den Bosch on Flickr

Insights from our webinar on taking your content (and business) to the next level

As a small or medium-sized company focusing on business growth, you may be struggling to figure out what to do about your content. How can you create content that supports your growing company? How can you create systems that scale as you grow your content team, enter new markets, publish on new channels, or target additional audiences? And how will you know if the effort and resources you put towards content is worthwhile?

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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