Articles

Content in Practice: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more

  • ByBlaine Kyllo
  • |
  • Jul 29 2019
Categories: |News
<i>Content in Practice</i>: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more

How a digital content team prepared for the Toronto Raptors to win the NBA championship

On the Content in Practice podcast, Peter Kelly (Twitter, LinkedIn) talks about how his content teams are able to manage some of the content operations for an organization that includes seven professional sports teams, including the NBA champion Toronto Raptors. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

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Content in Practice: Geoffrey Daniel from the Allard School of Law at UBC

  • ByBlaine Kyllo
  • |
  • Jun 24 2019
Categories: |News
<i>Content in Practice</i>: Geoffrey Daniel from the Allard School of Law at UBC

When a website redesign becomes a content governance project

On the Content in Practice podcast, Geoffrey Daniel (Twitter, LinkedIn) talks about bringing a user focus and content governance to the website of the Allard School of Law at the University of British Columbia.

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Content processes, part 3: The token is transformed by the process

  • ByBlaine Kyllo
  • |
  • Apr 15 2019
Categories: |Toolbox
Content processes, part 3: The token is transformed by the process photo by Odisha

Getting familiar with content processes

Processes help content teams operate efficiently to create consistent, impactful content. This series presents an introduction to processes and how they are constructed.

Part 1: Bringing business analysis to content
Part 2: Naming content processes
Part 3: The token is transformed by the process

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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