Articles

Content in Practice: Hilary Marsh on content strategy for associations

  • ByBlaine Kyllo
  • |
  • Apr 2 2019
Categories: |News
<i>Content in Practice</i>: Hilary Marsh on content strategy for associations

These organizations have unique content challenges

On the Content in Practice podcast, Hilary Marsh (Twitter, LinkedIn) talks about the unique content context of associations and non-profits and the content challenges they face.

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Content processes, part 1: Bringing business analysis to content

  • ByBlaine Kyllo
  • |
  • Mar 26 2019
Categories: |Toolbox
Content processes, part 1: Bringing business analysis to content

Getting familiar with content processes

Processes help content teams operate efficiently to create consistent, impactful content. This series presents an introduction to processes and how they are constructed.

Part 1: Bringing business analysis to content
Part 2: Naming content processes
Part 3: The token is transformed by the process

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Content in Practice: Elizabeth Braitenbach from Tourism Saskatchewan

  • ByBlaine Kyllo
  • |
  • Feb 28 2019
Categories: |News
<i>Content in Practice</i>: Elizabeth Braitenbach from Tourism Saskatchewan

Tackling the challenges of a digital transformation

On the Content in Practice podcast, Tourism Saskatchewan’s Elizabeth Braitenbach talks about her organization’s transformation to digital.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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