Content processes, part 2: Naming content processes
When naming content processes, it’s important to choose words that are clear, specific, and informative.
Content in Practice: Hilary Marsh on content strategy for associations
On the Content in Practice podcast, Hilary Marsh talks about the unique content context of associations and non-profits and the content challenges they face.
Content processes, part 1: Bringing business analysis to content
Content processes help streamline content operations by making sure everyone knows what they need to do.
Content in Practice: Elizabeth Braitenbach from Tourism Saskatchewan
On the Content in Practice podcast, Tourism Saskatchewan’s Elizabeth Braitenbach talks about her organization’s transformation to digital.
Content in Practice: Brandon Young and Chelsea Watt from BC Hydro
On the Content in Practice podcast, Brandon Young and Chelsea Watt from BC Hydro’s Digital Team talk about the governance of content on the utility company’s website.
Building a digital content team: Lessons from publishing and tech comm
Who do you need on your content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: media and technical communications.
It’s alive! The content lifecycle
Regardless of type or format, channel or platform, all content moves through a life cycle. It’s all conceptualized, planned, created, and maintained in some way by someone.
If you’re looking at improving your content processes, we recommend using the content lifecycle as a framework. This will ensure you have processes for every stage of your content.
Start the content strategy conversation: Prepare your organization for change
Leading organizational change isn’t easy. The first step is to understand whether the decision-makers actually see the same problems that you do in your content.
Content leaders: Manager, strategist, or practitioner?
In a job interview for a mid-level position, I was once asked “When you move into a senior role, do you see yourself as a strategist, a manager, or a practitioner?” Until that moment, I hadn’t realized that there are different paths that people can take to grow their skills and build their career. Now, […]
Two ways to share content ownership in large organizations
If you own content, you’re the one with the authority to say yay or nay to any publishing decision. For large corporations, content ownership is a complex issue that can get even more complicated when you oversimplify things by assigning content only one owner.
5 insights to help you manage organizational change for better content
Some of us at Content Strategy Inc recently attended the IIBA speaker event, Adding Change Management to a Business Analyst Skillset. Business consultant Alexander Stanisic shared his experience in helping companies align strategy, people, process, structures, and culture in order to execute lasting organizational change. There were so many great take-aways for us as content strategists! […]
Content teamwork: Aligning your people and process [Workshop slides]
But how are you actually going to make it work? Not just today, but tomorrow, and next year, and the year after that? Sound magical? Nope, it’s just good content governance. Kathy Wagner and Melissa Breker’s 2016 half-day Collective Conference workshop led participants through exercises and examples of how people and process fit into the larger content governance […]
Best practices for archiving and deleting content
When we talk about the digital content life cycle, we typically break it into five stages: strategize and ideate, plan, design and create, evaluate, and finally, maintain.
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