Articles

Storytelling in business communication

  • ByFarah Hirani
  • |
  • Oct 2 2019
Categories: |Ideas
Storytelling in business communication

A storytelling framework for content people

I’ve always been fascinated by the power of storytelling.

I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.

Read more

Designing content process and workflow for large rewriting projects

  • ByKathy Wagner
  • |
  • Aug 13 2019
Categories: |News |Toolbox
Designing content process and workflow for large rewriting projects

Good content process and workflow is how good work gets done

Good content processes are all about getting the work done, quickly and easily. It’s the “people” part of rewriting content, and outlines how people will interact with each other as they work together to get the content revisions ready for publication. Good workflow helps people through well-designed technology interactions that make the content revision process even easier.

Read more

Building the right writing team for large rewriting projects

  • ByKathy Wagner
  • |
  • Aug 6 2019
Categories: |Toolbox
Building the right writing team for large rewriting projects

Having a good writing team is essential

Building the right writing team doesn’t mean throwing a couple of writers at the problem and expecting them to figure things out. When you have thousands of pages of dense content to rewrite, you need to ensure you have all roles and responsibilities covered and that the writers can work within (or help to develop) defined processes and workflow. They need to be familiar with the support tools they’ll be using, and work within your established timeline and budget.

Read more
Case study

TELUS Customer support

Governance

View our work
Case study

Adoptive Families Association of BC

Website content strategy

View our work

Looking for content help? We'd love to work with you.

Get in touch