A storytelling framework for content people
I’ve always been fascinated by the power of storytelling.
I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.
Good content process and workflow is how good work gets done
Good content processes are all about getting the work done, quickly and easily. It’s the “people” part of rewriting content, and outlines how people will interact with each other as they work together to get the content revisions ready for publication. Good workflow helps people through well-designed technology interactions that make the content revision process even easier.
Having a good writing team is essential
Building the right writing team doesn’t mean throwing a couple of writers at the problem and expecting them to figure things out. When you have thousands of pages of dense content to rewrite, you need to ensure you have all roles and responsibilities covered and that the writers can work within (or help to develop) defined processes and workflow. They need to be familiar with the support tools they’ll be using, and work within your established timeline and budget.