The risk of getting stuck
At the beginning of any web content strategy project, things are exciting.
You’ve heard the good news. The project is going ahead and you can finally pull together a team to get things underway. You consider who needs to be included and how you’ll pull the pieces together.
Melissa Breker talks tips to reduce content clutter
Start with knowing what you have through a content inventory or audit. Next, look at how much you’re talking about yourself versus talking about your customer. Last, look for redundant, out of date, and time sensitive content that can be deleted or archived. Watch Melissa Breker’s tips for content spring cleaning!