Articles

Content mapping and customer journeys [Collective session slides]

  • ByTeam CSI
  • |
  • Jun 10 2016
Categories: |News
Content mapping and customer journeys [Collective session slides] Photo credit: Jean-Frederic Fortier

Content mapping to determine readiness for change and gaps in content, and building a content mix that meets business and audience goals

For those who work with content, whether at an agency or in-house as a web editor, content strategist or content designer, copywriter or content manager, or user experience designer, content mapping is a highly valuable tool.

Content Strategy Inc’s CSI’s Melissa Breker shared CSI’s approach to content mapping at Collective Conference.

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Apples, oranges, and tofu: The importance of taxonomy in content strategy

  • ByTeam CSI
  • |
  • May 26 2016
Categories: |News
Apples, oranges, and tofu: The importance of taxonomy in content strategy

Everyone agreed that the tofu was problematic.

On a Monday night in May, Content Strategy Inc senior content strategist Blaine Kyllo handed out dozens of 2 x 3” cards—one set for each of the three groups of assembled at the Vancouver Information Architecture and Content Strategy Meetup.

Each card had a food product written on it, and the groups were asked to organize the cards into categories. Some categories—fruit, breads, fish— came together quite quickly. But the bean curd simply refused to be easily classified.

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The times, they are a-changin’: A new content strategy approach [Confab session slides]

  • ByTeam CSI
  • |
  • May 20 2016
Categories: |News
The times, they are a-changin’: A new content strategy approach [Confab session slides]

As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.

We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.

Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.

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