Photo by G. Crescoli on Unsplash
It’s time to pick your team
Who do you need on your digital content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: publishing and technical communications.
Photo by Mathias Jensen on Unsplash
It’s hard work getting people to do what you want, whether you’re the leader of a content team or a parent of a teenager. The challenge almost always boils down to the same thing, for changes from unloading the dishwasher to creating content in a new way.
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
What kind of content leader does your company need?
In a job interview for a mid-level position, I was once asked “When you move into a senior role, do you see yourself as a strategist, a manager, or a practitioner?” Until that moment, I hadn’t realized that there are different paths that people can take to grow their skills and build their career.
Now, when I’m working with large organizations to help them articulate and hire senior-level content positions, I often come back to a variation of that question: Does your company require a strategist, a manager, or a practitioner?