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If content people in your organizations are dispersed throughout departments rather than on a single team, it’s really important to have a mechanism in place to ensure all content aligns to a common strategy.
Enter the content strategy working group.
Lasting strategies rely on having the right skillsets in your team
Building the right team – whether that means hiring new or training existing staff – depends on your team’s accountabilities. What are your areas of impact? What areas does your team have responsibly and control over? Websites? Social? Video? Images? UI text? Intranet? External communications? Campaigns?
In order to have an impactful and lasting content strategy, you need to determine your team’s unique needs.
How to ready your organization for change, and plan, conduct and leverage content mapping sessions
If you work with content, whether at an agency or in-house as a web editor, content strategist or content designer, copywriter or content manager, or user experience designer, you’ll benefit from this recording of Gather Content‘s webinar featuring CSI’s Melissa Breker.
In this interactive session, Melissa showcased how to determine your organization’s readiness for change, and how to bring teams together to create a shared organizational vision around content. She guided webinar participants through identifying gaps in content, and highlighted opportunities to build a content mix that meets both business and audience goals.