Don’t let your project drown in a sea of crappy content
I have this beautiful vision of designing content in a way that makes it easy to evolve and improve over time. Unruly content gets weeded out regularly, new content fits established standards, and content is never allowed to grow old and out-of-date in public. Nobody ever needs to worry about rewriting content on a massive scale.
Photo by Daria Nepriakhina on Unsplash
Yes, content is experience!
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget — you can get a lot of benefits from simply applying a content lens to activities you’re already doing.
Here, we discuss three ways to include content in your current methodologies: in your user research, in your toolkits, and in your design deliverables.