Articles

Content in Practice: Lisa Gibson from Microsoft Canada

  • ByBlaine Kyllo
  • |
  • May 1 2020
Categories: |News
<i>Content in Practice</i>: Lisa Gibson from Microsoft Canada

Managing communications content in crisis situations

On the Content in Practice podcast, Lisa Gibson (Twitter, LinkedIn), who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis like COVID-19. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

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Content in Practice: Alanna Schulz from the City of Surrey

  • ByBlaine Kyllo
  • |
  • Nov 28 2019
Categories: |News
<i>Content in Practice</i>: Alanna Schulz from the City of Surrey

Collaboration is how to get an inclusive website for all citizens

On the Content in Practice podcast, Alanna Schulz (Twitter, LinkedIn) talks about challenges to creating and managing digital content for a modern multicultural city. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

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Storytelling in business communication

  • ByFarah Hirani
  • |
  • Oct 2 2019
Categories: |Ideas
Storytelling in business communication

A storytelling framework for content people

I’ve always been fascinated by the power of storytelling.

I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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