Photo by Daria Nepriakhina on Unsplash
Yes, content is experience!
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget — you can get a lot of benefits from simply applying a content lens to activities you’re already doing.
Here, we discuss three ways to include content in your current methodologies: in your user research, in your toolkits, and in your design deliverables.
I’ll be honest with you. I’m productive. I can get a lot done in a week.
But I don’t know that I’ve ever experienced three days as fulfilling as last week, when I attended Confab 2019.
My goal in being in Minneapolis at this event was to make myself more valuable to our clients. I was looking to level up my skills and add tools to my kit.
The program put together by Kristina Halvorson and her team at Brain Traffic was promising and did not disappoint.
Photo credit: Peter Ladd
Confab, the conference for content people, gets underway in Minneapolis on April 23. And I’ll be there this year for the first time.
To say I’m excited is an understatement. Everybody who’s ever been at Confab says it’s one of the best things they’ve ever attended.
And because I’m presenting, Confab 2019 is doubly thrilling. The conference is providing me with an opportunity to share some things we’ve learned and also for me to learn more things that I can fold into my content strategy practice.