Articles

Content in Practice: Alanna Schulz from the City of Surrey

  • ByBlaine Kyllo
  • |
  • Nov 28 2019
Categories: |News
<i>Content in Practice</i>: Alanna Schulz from the City of Surrey

Collaboration is how to get an inclusive website for all citizens

On the Content in Practice podcast, Alanna Schulz (Twitter, LinkedIn) talks about challenges to creating and managing digital content for a modern multicultural city. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Read more

Storytelling in business communication

  • ByFarah Hirani
  • |
  • Oct 2 2019
Categories: |Ideas
Storytelling in business communication

A storytelling framework for content people

I’ve always been fascinated by the power of storytelling.

I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.

Read more

Content in Practice: Padma Gillen on the digital transformation at Gov.uk and his new book, Lead With Content

  • ByBlaine Kyllo
  • |
  • Sep 3 2019
Categories: |News
<i>Content in Practice</i>: Padma Gillen on the digital transformation at Gov.uk and his new book, Lead With Content

Digital first is how organizations can stay relevant and meet the needs of users

On the Content in Practice podcast, Padma Gillen (Twitter, LinkedIn) talks about successful digital transformations and the development of Gov.uk. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Read more
Case study

TELUS Customer support

Governance

View our work
Case study

Adoptive Families Association of BC

Website content strategy

View our work

Looking for content help? We'd love to work with you.

Get in touch