Articles

The importance of resilience in content teams

  • ByKathy Wagner
  • |
  • Mar 18 2019
Categories: |Ideas
The importance of resilience in content teams

Fostering resilience in the workplace, and in yourself

Content burnout is real. I’ve seen employees so discouraged by their inability to create impactful content in their organization that they simply give up.

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Content marketing and content strategy; a fishy relationship

  • ByFarah Hirani
  • |
  • Mar 11 2019
Categories: |Ideas
Content marketing and content strategy; a fishy relationship

From content marketer to strategist

My journey to the world of content strategy has been an odd one. I studied marine biology in school, worked as an environmental scientist for a while, then as a marine biologist, and then transitioned into marketing, content management, and am now a content strategist. It has, in its own weird way, felt natural.

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Redesigning information-rich sites part 4: Rewrite your content

  • ByKathy Wagner
  • |
  • Mar 4 2019
Categories: |Toolbox
Topics: |Plan & design |How-to
Redesigning information-rich sites part 4: Rewrite your content

Redesigning information-rich sites

In this series, you’ll learn the most important steps you can take to help you successfully redesign an information-rich site—one that has hundreds, thousands, or even tens of thousands of pages of content.

This is step 4. Here’s an overview of the series:

Step 1: Reduce your content
Step 2: Reorganize your content
Step 3: Restructure your content
Step 4: Rewrite your content

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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