Articles

Storytelling in business communication

  • ByFarah Hirani
  • |
  • Oct 2 2019
Categories: |Ideas
Storytelling in business communication

A storytelling framework for content people

I’ve always been fascinated by the power of storytelling.

I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.

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Content in Practice: Padma Gillen on the digital transformation at Gov.uk and his new book, Lead With Content

  • ByBlaine Kyllo
  • |
  • Sep 3 2019
Categories: |News
<i>Content in Practice</i>: Padma Gillen on the digital transformation at Gov.uk and his new book, Lead With Content

Digital first is how organizations can stay relevant and meet the needs of users

On the Content in Practice podcast, Padma Gillen (Twitter, LinkedIn) talks about successful digital transformations and the development of Gov.uk. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

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Developing website content writing tools for large rewrite projects

  • ByKathy Wagner
  • |
  • Aug 21 2019
Categories: |News
Developing website content writing tools for large rewrite projects

Give writers what they need to do their job well

Nobody can do their job without support. When multiple writers try to rewrite content to a single set of new standards, they will need a lot of support!

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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