Managing communications content in crisis situations
On the Content in Practice podcast, Lisa Gibson (Twitter, LinkedIn), who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis like COVID-19. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.
Collaboration is how to get an inclusive website for all citizens
On the Content in Practice podcast, Alanna Schulz (Twitter, LinkedIn) talks about challenges to creating and managing digital content for a modern multicultural city. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.
A storytelling framework for content people
I’ve always been fascinated by the power of storytelling.
I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.