A storytelling framework for content people
I’ve always been fascinated by the power of storytelling.
I went into marketing largely because of this fascination. I’m interested in understanding what makes a story resonate, and how we can tweak and adapt a relatively standard formula to create many different types of stories across a growing collection of media, channels, and formats.
Digital first is how organizations can stay relevant and meet the needs of users
On the Content in Practice podcast, Padma Gillen (Twitter, LinkedIn) talks about successful digital transformations and the development of Gov.uk. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.
Give writers what they need to do their job well
Nobody can do their job without support. When multiple writers try to rewrite content to a single set of new standards, they will need a lot of support!