Articles

Content in Practice: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more

  • ByBlaine Kyllo
  • |
  • Jul 29 2019
Categories: |News
<i>Content in Practice</i>: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more

How a digital content team prepared for the Toronto Raptors to win the NBA championship

On the Content in Practice podcast, Peter Kelly (Twitter, LinkedIn) talks about how his content teams are able to manage some of the content operations for an organization that includes seven professional sports teams, including the NBA champion Toronto Raptors. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

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Rewriting content for large websites and intranets

  • ByKathy Wagner
  • |
  • Jul 22 2019
Categories: |Toolbox
Topics: |User Experience
Rewriting content for large websites and intranets

Don’t let your project drown in a sea of crappy content

I have this beautiful vision of designing content in a way that makes it easy to evolve and improve over time. Unruly content gets weeded out regularly, new content fits established standards, and content is never allowed to grow old and out-of-date in public. Nobody ever needs to worry about rewriting content on a massive scale.

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Content strategy insights from the E Source Forum

  • ByBlaine Kyllo
  • |
  • Jul 16 2019
Categories: |News
Content strategy insights from the E Source Forum

Senior content strategist Blaine Kyllo interviewed at 2018 conference

Last year I had the privilege of presenting at the E Source Forum in Denver. The annual event is produced and hosted by E Source, a firm that provides research and consulting services to utility companies.

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Case study

TELUS Customer support

Governance

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Case study

Adoptive Families Association of BC

Website content strategy

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