As content strategists, we often struggle to describe what content strategy is and the value it brings our clients.
We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.
Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.
Session participants learned to:
- Use the new framework to show what content strategy is and how it works.
- Tell stories that communicate the importance of a holistic content strategy.
- Demonstrate value and gain executive buy-in.
Here’s Melissa and Kathy’s Confab 2016 content framework presentation, outlining and explaining the new content strategy approach:
If you’d like to learn more, or have Kathy and Melissa explain our approach in greater detail, please connect with us. We’re always happy to discuss ideas and answer questions. And of course, we’d love to hear your thoughts!