Team training: Creativity and newsletters

  • By Team CSI
  • |
  • Feb 15 2016
Categories: |News

In which we build creative muscles at work

At this month’s team training, Jessica led us in a mini workshop based on the book The Artist’s Way at Work: Riding the Dragon, by Julia Cameron. And, we had the chance to scope out our new newsletter (details coming soon).

Here’s how it all went down:

Everyone is creative

The bottom line is everyone is creative and you can learn to access your creativity, even at work. The results will benefit you and the company you work for.

One of the creativity boosters we tried, called morning pages, consists 30 minutes of uninterrupted, free-flow writing. The only requirement is to keep the pen moving across the page, and to write down anything that comes to mind.

It can feel hard at first, but once you get going, it’s surprising what ends up on the page. This exercise helps banish the inner censor, and gives everyone permission to let ideas flow. There’s no requirement to share what your write, only that you get your ideas down.

Another fun exercise is a time out, or a weekly outing by yourself to explore, have fun, and do things you don’t normally have time for. It’s all about injecting surprise and delight back into your busy life.

We also took some interesting self-quizzes to get at our deeply held beliefs and perceptions about creativity, and talked about possible ways to overcome them if they’re negative.

Takeaways for clients

What’s clear is that these tools apply not just to ourselves, but to our work with clients.

For example, for content teams under stress from organizational change, we’d use these exercises to help them shake ideas loose, create positive energy, and empower everyone to solve problems from a new perspective.

We always love new workshop ideas so we’re looking forward to adding creativity boosters to the mix!

Modeling the newsletter

The other task we tackled in our training was a brainstorm and plan of our quarterly newsletter, launching this spring.

To start with, we looked at our fave and not so fave newsletter examples, and came up with a shortlist of the things we wanted to include.

And, because we’re content strategists, we modeled it!

Blaine Kyllo at the whiteboard

Content models are handy tools to have in your toolkit because they let you look at the structure of a content type as a whole, and then define components that are required or optional. They’re also tremendous help to designers and writers because they take the guesswork out of writing and presenting content.

By the way, if you sign up for our newsletter now, we’ll let you know when it’s heading your way.

Further reading

Team CSI gets certified in change management methodology

How to use content model templates across teams

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