Find content gaps and opportunities
Kathy spoke at Design & Content in Vancouver this August about Mapping Content to Customer Journeys. It’s a technique we often use at CSI to understand the content landscape of our clients. From it, we can pinpoint where the content gaps and opportunities are, and understand what content our clients already do well.
As Kathy says, customer journeys are nothing new. Sales and marketing use journeys to design great customer experiences. But adding content to the journey is a new idea. And it works!
Watch and let us know what what you think.
You can also check out the slides on Slideshare: Mapping Content to Customer Journeys, by Kathy Wagner